IQ Insight | March 2006


The "Always-On Search" for Talent

By Deanna MacDougal

Building a top corporate team is a lot like running a sports franchise. You should be looking for ways to improve your team and maintain your competitive advantage even when you're not technically looking to add a new player to your company's roster. Smart sports teams call this "scouting"; smart companies call this the "always-on search" for talent.

Scouting for top talent is imperative in today's talent-starved market. This allows your company to hire with comparison and confidence when it's time to add a new individual to your team. This also becomes your company's contingency plan for when you need to fill a position fast. The point of the "always-on search" for talent is to not be scrambling to find someone new when the need arises.

So, how does a company engage in an "always-on search" for talent? Here are three simple steps:

1. Conceptualize

Having a pulse on your company's current or future hiring needs is a good way to ensure that these requirements are met when it's time to hire. Therefore, take a look at your company's teams and note their strengths, weaknesses and vulnerability to change and turnover. Then think about the kind of employee you'd need to bring on board to improve your teams' performance. What you'll end up with is a wish list of personal skills, qualifications and experience that becomes your standard against which you can later judge all potential candidates. There is no such thing as a "Wayne Gretzky," a perfect candidate, but having a list of criteria can bring you that much closer to finding the right team player.

2. Define 'FIT'

Once you've defined your candidate requirements, the next step is to figure out how well the potential candidate will 'FIT' in your company. This requires mapping out both sides of the interview process ahead of time with the insightful questions and desired responses in mind to properly evaluate potential candidates. Apart from aligning their skills and qualifications with your role, you may also want to know how they spend their time outside of the office or what they like and dislike about their current job. Part of predefining your perfect 'FIT' comes from your responsibility to protect the integrity of your company's corporate culture. All it takes is one employee to disrupt this delicate balance of values and goals at your company, and unfortunately an 'unFIT' hire can dislodge top performers.

3. Predetermine pay

Salary should be the last of your concerns when it comes to searching for top talent, but it's something to be considered. You want to ensure you're getting top quality and value for each compensation dollar spent on hiring new employees. Salary capping and employee equity are critical. Therefore, it's a good idea to set salary ranges for your "always-on search" strategy. Not only does a candidate's experience need to match your job specs, but his or her asking price needs to match your company's internal equity. And if you maintain an ongoing relationship with a search firm, you can ask your search consultant for sage advice when it comes to compensation levels. A search partner will have insight on the candidate market and can provide appropriate advice regarding salary bands for new employees.

It's redundant, but it's worth repeating nonetheless - the key to the "always-on search" for talent is to be continuously on the lookout for ways to improve your company's teams. A big part of this strategy includes being prepared for the hiring process even before it's time to bring new team members on board - just like in sports, proper evaluation affords better understanding of your players' skills and weaknesses. Knowing what you want in a new hire is the most important element in any search! That's how smart companies are able to fill their positions with talented people. After all, if you don't know what you're looking for, then you'll never find it.

- Deanna MacDougal, Partner, specializes in recruiting for the consumer goods and services marketplace. She believes in helping people build successful careers so they can achieve their personal end goals. [full bio...]


IQ Insight is published by IQ PARTNERS Inc.

IQ PARTNERS helps intelligent companies hire better, hire less and retain more. Our services include Executive Search & Recruitment, Qualification & Assessment, Employee Retention, Career Management and Contract HR Services. We specialize in Marketing, Communications, Media, Technology, Legal and Financial Services, and operate at the mid-to-senior management level. IQ PARTNERS has offices in Toronto and Ottawa, and internationally via the Aravati Global Search Network.

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