IQ Insight | November 2005


Topgrading Your Teams for Success

By Bruce Powell

Topgrading, or the act of "filling every position in the organization with an A-player,"1 has become all the rage in today's business market, and rightly so given the shortage of top talent that's looming on the horizon. But how feasible is it for companies - especially smaller firms with limited resources - to completely fill their ranks with top performers?

While larger companies have the wherewithal to hire and retain A-players, smaller companies may question whether they have the ability to compete in this talent war. The good news is this: all companies, regardless of size, have the ability to engage in certain activities to optimize the performance of their team.

Here are 4 ways to improve the caliber of your team:

1. Fire your poor performers.

It's a bold move - but firing your poor performers is the absolute best way to initiate your topgrading process.

Topgrading your corporate team is sort of like cleaning out your closet - you wouldn't throw all your clothes away, but you'd definitely get rid of the pieces that are out of style, out of date, or simply out of sync with the rest of your wardrobe.

Likewise, overall performance must be considered when re-evaluating the members of your team, and whether or not their performance is compatible with your company's vision and goals. While you may not have the luxury of replacing your entire team with top performing A-players, you can certainly remove the low performing C-players. You'll be amazed at the resulting lift in employee morale and productivity.

2. Align abilities with the appropriate roles.

In some cases, poor performance can result from individuals being put into positions where their skills and qualifications are misaligned with the expectations of their roles. The job that they're doing now may not be the same one that they initially signed up for or their skills and experience may have evolved - and their productivity is suffering as a result.

Take a good look at your teams - it's possible that you may have A-players in your midst, but you may have them mired in mediocrity completing tasks that are inconsistent with their aptitudes. All players should be placed in positions where they can achieve maximum success and so-called "B-players" can sometimes blossom if they're re-aligned into roles where they can excel and engage with their work.

3. Not all A-players need to be managers.

While it makes sense that a company would want to recognize a top performer's success with greater responsibility, if this person is uncomfortable with management duties, you'll end up losing an A-player and gaining a C-manager. Let's face it - some A-players are simply exceptional at operations and execution, and they like it that way. Promoting these people out of their comfort zone doesn't always work - and a failed promotion can be detrimental to the company's long-term goal of attracting, hiring and retaining more A-players for their firm.

Bad management breeds a corporate culture of disappointment and disenchantment, which leaves top performers unsatisfied and looking elsewhere for better opportunities. People leave bosses, not companies, and unhappiness with management (even those who were previously A-players) will affect employee turnover the most.

4. Engage, retain and develop high potentials.

Despite your best efforts to focus on employee retention, some A-players will still leave your company - and when they do, you must be prepared to deal with their absence. One solution is to identify and nurture the high potential employees already at your firm. They may not all be A-players now, but with mentorship, education and proper coaching, many of these individuals can be effectively engaged and groomed to become the future A-players of your organization.

Topgrading may seem like a lofty goal for some businesses, but half the task is simply an exercise in re-evaluation and re-organization. As much as it's about attracting new A-level talent to your company it's also about refreshing and optimizing the human capital you already have - something which all companies have the ability to do (and which many smart companies have already done!).

1Smart, Bradford D., Ph.D. Topgrading. Penguin Group: 2005.

- Bruce Powell, Managing Partner, held senior management roles in marketing and communications before finding his true calling in executive search. [full bio...]


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