IQ Insight | September 2005


Getting Engaged: The New Workplace Loyalty

Are your competitors raiding the ranks of your most talented employees? If they haven't yet, they soon will.

By Chobi Liang

The workplace is changing, and it's all because of a paradigm shift away from the status quo. For years, organizations have assumed that departing employees can always be replaced. They've had the luxury of treating employees like replaceable parts because replacing them has been relatively easy.

But this approach works only when the supply of workers is greater than the demand for their services. In the next few months there will be more jobs than there will be talented people to fill them, and this will continue to be the case for years to come. No one can remember a time when this was the case. So instead of replacing the employees who leave, managers need to start thinking of ways to keep the talent they already have.

Dr. Tim Rutledge's new book, Getting Engaged: The New Workplace Loyalty, explores the employee retention crisis that currently looms on the horizon, and suggests best practices and better management techniques that can keep your top performers engaged with their work, and make them less inclined to leave your organization.

According to Dr. Rutledge, employee engagement begins with the relationship between managers and their staffs.

"There was a time when many managers believed that their managerial responsibilities came to an end once they had 'brought the new guy up to speed,'" explains Dr. Rutledge. "Today, we know that [on-boarding] is just the beginning of the manager's job."

Employees also look to their managers to help keep them marketable - they expect challenging work, recognition of their achievements, and opportunities to learn and grow on the job. Managers who fail to manage their employees' expectations "can expect their top talent to leave their company," warns Dr. Rutledge.

Other topics explored in Getting Engaged: The New Workplace Loyalty include the death and rebirth of loyalty, the meaning of fairness in today's workplace, and applying rewards versus applying recognition.

The book, Getting Engaged: The New Workplace Loyalty, by Dr. Tim Rutledge, is available in early October. To reserve your copy, please e-mail Chobi Liang at liang@iqpartners.com.


IQ Insight is published by IQ PARTNERS Inc.

IQ PARTNERS helps intelligent companies hire better, hire less and retain more. Our services include Executive Search, Qualification & Assessment, Employee Development & Retention, Career Management, and Contract HR Services. We specialize in Marketing, Communications, Media, Technology and Financial Services, and operate at the mid-to-senior management level. IQ PARTNERS has offices in Toronto and Ottawa, and internationally via the Aravati Global Search Network.

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