The Importance of Proper Onboarding of Marketing Professionals

March 4th, 2016

Adrian Robinson Marketing Services Recruiter
By Adrian Robinson, Toronto Marketing Recruiter

Given how challenging finding, attracting and hiring great marketing talent can be in today’s competitive landscape, it’s important that companies then ensure they retain those key hires.  Having an effective onboarding process plays a critical role in ensuring you keep those new marketers for the long haul.

Proper onboarding sets the tone. It establishes what is expected of your new hire, helps to communicate your organizational culture and should provide a sense of motivation for new hires to ramp up as quickly as possible and become an engrained part of your company.

“The first 90 days are the right time to introduce hires to new colleagues, share with them your expectations, and help them to understand the specific values your company espouses. Do you value work ethic above all else? Now’s the time to drive that point home. Does excuse-making set your teeth on edge? If so, tell them. It will create more transparency around how they (and you) work,” says Maren Hogan on Forbes.

What the Numbers Say About the Importance of Onboarding

Onboarding has been studied in great detail. Here is what the numbers say about the importance of onboarding:

  • 58% of employees who experience a proper onboarding process are more likely to stay with a company for more than three years
  • About 35% of companies do not spend any money on onboarding at all
  • Companies with a standard onboarding process experience 54% greater new hire productivity and 50% greater new hire retention
  • 25% of companies admitted their onboarding process does not include any form of training, leading to a loss of 60% of a company’s workforce

 

The Typical Onboarding Processes

performance review

 “While an onboarding program can include many different types of activities, the overarching goals of the program should be to teach new hires what their jobs entail and integrate them into the organization and its culture,” says Autumn D. Krass on eremedia.com.

A typical onboarding process will involve some or all of these tasks:

  • Completion of HR forms and documentation
  • Employee development and coaching
  • Discussion of performance goals, and management
  • Training on the company’s products, services, and clients
  • Assignment of an onboarding coach or mentor
  • Discussion and training in regards to company culture, values, and strategy

 

While the actual process of how companies onboard new employees will vary, completing it allows companies to learn more about their new hire and allows new people to assimilate more quickly to company culture. Check out this comprehensive onboarding checklist from Cloudwards for tips and tricks to make hiring painless.

The Benefits of Effective Onboarding

Key 12 develop and retain employees

When onboarding is done correctly, it benefits the employee and the organization in a number of key ways:

  • Higher job satisfaction
  • Greater commitment to the company
  • Lower turnover rates
  • Increased performance
  • Less stress and realistic expectations for both parties

 

Headhunters can help you find the right person, but you need to onboard them effectively. Learn more about the value of using a headhunter in Toronto for your job search by reading:

4 Telltale Signs of a Good Recruiter

5 Myths About Engaging a Headhunter

What Can A Headhunter Do To Improve My Job Search?

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IQ PARTNERS is an Executive Search & Recruitment firm with offices in Toronto and Vancouver. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Financial Services & Insurance, Marketing Communications & Media, Emerging Tech & Telecom, Consumer Goods & Retail, B2B & Industrial, Technology, Accounting & Finance, HR & Operations and Mining & Engineering. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Adrian Robinson

Adrian is a Partner and team lead within IQ PARTNERS’ Marketing Services group. He has an innate ability to create strong, trust-based relationships, combined with deep industry knowledge and experience, and respect for the clients and candidates he works with. Adrian treats people well… and he has the track record of strong results and repeat business to prove it.