Job Description

Are you a bilingual Public Relations professional looking to join a global sports entertainment brand making its debut in Canada?

Our client is a global sports streaming service, with North American headquarters in Manhattan. They are launching in Canada in August 2017 and are on a mission to change the game within the sports media broadcasting industry. We are on the hunt for an experienced Bilingual PR Manager to join the team.

In this role, you will work within the marketing team and deliver the PR strategy in Canada. The ideal candidate is passionate and knowledgeable about a variety of sports and incredibly well connected, you understand how the press works and what is important for Canadian sports fans. You know how to shape and deliver PR campaigns, events and run a press office function in a way that resonates with different segments of the media and how to best engage with them to tell our story and drive awareness, coverage, and subscriptions.

You will have experience of working with agencies and will have run successful initiatives for a major brand or sports property either in-house or at an agency. This person will be based out of our Manhattan office, so if you’re looking for an opportunity to join an established brand entering the Canadian marketplace, then this is the role for you!


  • Bilingual – Quebecois French & English
  • Excellent sports knowledge, news sense and editorial planning, with strong creative content writing skills
  • Proven ability in campaign planning
  • Experience across full PR toolkit – event management, press junkets, stunts, experiential, speaker opportunities, crisis management?
  • Experience in launching new or innovative products and services, ideally within an international environment balancing global strategy and local market needs
  • Proven ability in measuring performance against audience targets & analyzing competitors
  • Partnership management skills: you will need to develop close working relationships with local representatives in the market
  • Ability to thrive in a fast paced, and collaborative international environment with a unique culture (we have a start-up mentality whilst being part of a global organization)


  • Establish & continuously evolve our PR strategy in Canada
  • Develop and maintain relationships with local, national, and regional media
  • Identify opportunities, generate ideas for media coverage, and pitch them to appropriate media outlets
  • Research and write media releases, statements, press material, press kits, presentations and briefing materials for spokespeople
  • Plan and implement press conferences, speaker opportunities and media hosting events
  • Manage PR agencies and other related agencies
  • Manage crisis and issues with key stakeholders
  • Monitor, track and report on our own PR activities as well as the competitive landscape


  • Bilingual – Quebecois French & English
  • University degree or equivalent in Public Relations or Communications
  • 5+ years’ experience in Public Relations agency or client side in sports or entertainment
  • Experience working in sports, entertainment or subscription streaming service
  • Passion for sports

Key Attributes for Success:

  • Customer Orientation - Building and maintaining external and internal customer satisfaction
  • Creativity & Innovation - Impactful innovation, break boundaries in our approach, media firsts, technology firsts, creative firsts, create campaigns that wow consumers and get the industry talking.
  • Drive & Energy - Self–motivated and driven to succeed, focused on results and passionate about the job.
  • Teamwork & Collaboration - Working collaboratively with a group of people in order to accomplish a task or achieve a goal.
  • Planning & Organizing - Ability to set priorities, goals and time tables to achieve maximum productivity.
  • Flexibility & Adaptability - Ability to adapt to changing business needs, cultures, conditions and work responsibilities.
Job Title:
Bilingual Public Relations Manager
Manhattan, New York
Job ID:
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