Digital Specialist

Specialist Job Profile

Title: Digital Specialist

Reports To: Director of Digital Solutions

Location: Hybrid In-Office and Remote Work Model (Toronto ON - lower mid town area)

Everything gets better when you get active.

As Canada’s premier physical activity brand, ParticipACTION helps Canadians be less sedentary and move more through innovative engagement initiatives and thought leadership. Originally established in 1971, ParticipACTION was relaunched in 2007 to help address the inactivity crisis in Canada and now in its 51st year, we’ve rejuvenated the brand and sparked a national movement that rallies Canadians to make physical activity a vital part of everyday life in Canada.

As a national not-for-profit organization, ParticipACTION works with its partners, which include sport, physical activity, recreation organizations, government and corporate sponsors. ParticipACTION engages Canadians through relevant and compelling initiatives that support and encourage them to be active, and as a thought leader, it is the informed opinion leader and the go-to source in the Canadian field of physical activity and sport participation.

Position Summary

Reporting to the Director of Digital Solutions, the Digital Specialist will be responsible for delivery and support of various digital applications with a focus toward delivering next level user experiences. This role requires experience with data analysis and manipulation, analytics, database administration, content management systems and experience with various other digital product and marketing applications. This position will collaborate with internal project teams as well as external agency partners to deliver against digital, marketing and content objectives.

Position Responsibilities

Data Analysis + Database Administration

 Analyze and support optimization of dashboards and reports based on multi-channel interactions (web, mobile app, e-mail), data sources (social, search, paid, organic) and initiatives (programs, media campaigns)

• • Support the management of ParticipACTION databases and data sources and how those interact with all platforms.
• • Maintain and support reporting and data requests pipeline, prioritization and its timely fulfillment.
• • Evangelize the benefits of analytics and proactively extract meaning from raw data in support of all organizational initiatives and stakeholders

Digital Applications

• • Support content deployment (web and mobile app) and website page builds / creative updates via CMS and working with agency partners
• • Support CRM management and deployment projects
• • Manage technical aspects of backend marketing CMS and work with internal teams on optimization of automated communications

Strategy & Special Projects

• • Support app development and evolution through data-backed insights
• • Manage external agencies and consultants based upon negotiated deliverables to ensure the execution of agreed-upon objectives
• • Provide insight to technical support inquiries and elevate issues where required
• • Represent the interests of the company to various stakeholders
• • Additional duties as assigned by the Director of Digital Solutions

About you

• • You’re excited about playing a significant role in the digital transformation of an iconic Canadian brand
• • You’re a data nerd and get excited by patterns and trends
• • You’re intellectually curious and a natural problem-solver
• • You have a passion for all things tech and love to tinker
• • You regularly read the latest tech news for fun

Qualifications and Skills

• • Bachelor's degree in computer science, statistics, system applications, business administration or technology focused digital program.
• • 3+ years’ experience working with dashboards and custom reports and the data that feed them.
• • Knowledge of Tag Management tools such as Google Tag Manager
• • Experience with database analysis and writing SQL queries
• • Experience with data visualization platforms such as Tableau
• • 3+ years’ experience implementing tracking solutions in Google Analytics; familiarity with Data Studio and Firebase
• • 2+ years’ experience in web design; proficiency in HTML/CSS and familiarity with JS
• • 2+ years’ Experience working within a CMS (e.g. Drupal, WordPress, Joomla)
• • Experience in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• • Intermediate understanding of UI/UX best practices and writing for the web
• • Proficiency in Windows OS and productivity applications suite
• • Excellent reporting, analysis and storytelling skills
• • High detail-orientation
• • Strong relationship building skills
• • Ability to think strategically and creatively
• • Effective project management skills and ability to multi-task
• • Bilingualism (English/French) is an asset but not required

ParticipACTION is an inclusive Equal Employment Opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We strongly encourage people from underrepresented groups to apply.

At ParticipACTION, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.