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Position Title: NATIONAL DIRECTOR, MARKETING AND COMMUNICATIONS
Department/Region: National Office
Purpose of Job
Provide strategic and operational leadership to MODC’s overall marketing and communications, including a major initiative to revitalize the brand
Lead, manage and develop a high-performing marketing and communications
Nature and Scope of Job
The National Director, Marketing and Communications will play a leadership role in the design and delivery of marketing and communications strategies that will advance March of Dimes Canada’s strategic objectives and enhance its reputation and influence as a progressive, high-impact leader within the disability sector.
The incumbent will bring senior-level experience in marketing and communications, spanning a range of areas. In order to play a leadership role in a major initiative to revitalize MODC’s brand, they will have demonstrated experience in market research; brand strategy and positioning; creative development, and brand application across different platforms, materials and touchpoints. They will also be experienced in the design and execution of innovative digital marketing and content strategies, including website development, email marketing, social media, SEO and SEM. Complimenting these strengths will be excellent writing skills and a strong generalist skill set, enabling them to effectively direct integrated marketing campaigns and oversee the corporate communications function.
An experienced manager and coach, the incumbent will lead the day-to-day operations of the marketing and communications team as it delivers on departmental priorities and supports internal customers. Serving as a senior business partner and trusted advisor, they will develop a nuanced understanding of the organization’s different business units; design strategies to meet identified needs and goals; and oversee delivery. With this in mind, strong project and relationship management skills and the ability to balance multiple priorities will be key success factors for the role.
Marketing and Communications
Qualifications and Experience
Post-secondary diploma in marketing or communications, or related marketing designation and equivalent job experience
A minimum 10 years’ related progressive marketing and experience, with at least three years at a senior level
Significant management experience with a proven ability to inspire and guide a team toward the achievement of challenging goals
Experience in brand strategy and implementation, ideally including corporate rebranding
Experience spanning traditional and digital marketing and communications, including strategy development, tactical execution, goal setting and measurement
Experience in successfully developing and implementing marketing and communications plans in complex organizations with multiple stakeholders
Experience in guiding and counselling internal business leads on marketing and communications issues
Experience in establishing and ensuring adherence to accessibility standards for people with disabilities will be an asset
Agency experience will be an asset
Superior written and verbal communications, including presentation skills
Agile, efficient and disciplined in managing multiple complex projects simultaneously to produce valued outcomes
Strong leadership, team-building, coaching and interpersonal skills
Excellent collaboration skills with internal business leads and senior leaders, in direct and respectful ways
Ability to handle highly confidential material with discretion and difficult situations with diplomacy, sensitivity and tact.
Fluency in French will be an asset
IQ PARTNERS is committed to operating an inclusive, barrier-free recruitment and selection process, and we encourage candidates of every race, gender, age, religion, identity, and experience to apply for this position. We’d be happy to provide accommodation for any candidate that requires assistance due to a disability or medical need. Please contact us at 416-599-4700 or by email at firstname.lastname@example.org to discuss specific accommodations.