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Are you a Product Manager looking for your opportunity to define your role and work for one of the best-known and most respected healthcare brands in the world
Our client is seeking a Product Manager role for their Surgical Retina portfolio. In this role you are responsible for strategy development and execution for a business that is growing high double digits. You will synthesizes complex, scientific data to formulate clear commercial strategy for existing and emerging brands in the portfolio to ensure the achievement of objectives set by the Business Unit Director and to establish the company as a leader in the Retina Market.
This is a significant opportunity to lead high profile directives within a well-respected, global brand. Let us know if this is the opportunity for you.
The development and implementation of integrated launch strategies and execution of annual marketing plans, market analysis, and support of achieving sales and profit objectives.
Responsible for franchise and brand strategy; leads development and execution of the overall marketing mix; development of the 5 year strategic plans; works with R&D team to develop life cycle planning.
Develop annual marketing plans that ensure best in class marketing execution (for new product launches & established products), cross market consistency (where appropriate), and maximum marketing ROI (by minimizing duplication and maximizing impact), including Medical Affairs plans, scientific evidence, and podium presence
Synthesize and share best practices e.g. lessons learned from other markets on go-to-market approaches, application of novel launch innovations
Establish and track performance against Commercial KPIs
Will work very closely with Business Unit Director, Regional Sales Managers and VR sales force to execute against the strategic plan developed.
Coordinate all respective brand-marketing initiatives with the sales force to achieve the annual and mid-term sales and market share objectives.
Will partner with Medical Affairs to define data gaps and Phase IV and publication plans
Works with Regulatory to ensure prioritization of Health Canada Submissions are in-line with annual and 5-year strategic plans.
Partner with International and U.S Retina Marketing to develop launch plans for upcoming product launches.
Responsible for the development and management of annual sales and expense requirements and budget development and management.
Develops and maintains a customer focus that includes effective working relationships with key opinion leaders and sales organization.
Manage budgets to create maximum promotional impact
Act as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
Organizational leadership to drive Marketing Plan alignment and execution
Hands-on and execution attitude: comfortable with ambiguity yet with ability to drive change and make things happen.
Aligning Performance for Success to focus and guide others in accomplishing work objectives
Building Working Relationships to facilitate accomplishment of work goals
Business Acumen for understanding and utilizing economic, financial and industry data to accurately diagnose business strengths and weaknesses, identify key issues and develop strategies and plans
Customer Focus to ensure customers and their needs are a primary focus; responsible for developing and sustaining productive customer relationships
Decision making, demonstrated by identification and understanding of issues, problems and opportunities, comparison of data from different sources to draw conclusions, use of effective approaches for choosing a course of action, and taking action consistent with available facts, constraints and probable consequences
Driving Execution demonstrated by translating strategy into operational reality
Influencing by using appropriate interpersonal style and communication methods to gain acceptance of a product, service, or idea from others
Experience in leading and participating in matrix teams
High Digital IQ
Strong project management experience, having worked on cross-functional teams
Ability to travel
Bachelor’s degree in related field, MBA Preferred with a science background
Minimum 5 to 7 years total specific industry experience with minimum 5 years marketing/in-line product management; strong experience in marketing Retina products and broad relationships with Retina specialists preferred
Experience launching products device and or pharmaceutical.
Solid knowledge of marketing including product positioning, marketing plan development and execution, strategic communications, co-promotion alliances, product launch, public and private payer reimbursement environment and life-cycle management
Two years health care field sales experience preferred
High Performance Behaviors
Execute with Urgency
Benchmark to Improve
Takes the initiative (one step ahead), perseveres, strong character
Calculated risk-taker; understands consequences and makes the right calls based on them
Entrepreneurial, adaptable, flexible
“Roll up Sleeves” attitude, practical
Goal-oriented, data based, decisive
Open minded; seeks “out of the box” solutions
Strong interpersonal skills. Team player; collaborative
Externally focused vs. internally focused
Personal and professional integrity
Accommodations are available on request for any candidates that require an accommodation due to a disability or a medical need. Please contact us at 416-599-4700 or by email at email@example.com to discuss specific accommodations.