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Job Description

Opportunity Overview

Do you have a passion for growing an online business?
Spinrite is a leading yarn manufacturer, with top brands available across leading online and brick-and-mortar retailers. We are seeking an experienced, motivated, and knowledgeable candidate to play a leading role in the growth of our online business.
The E-Commerce Account Manager will play a critical role in Spinrite’s efforts to rapidly accelerate our e-commerce growth through key retailers. This individual will be responsible for shaping the future of our customer relationships with select online retailers and partner platforms, expanding the digital business with new accounts, and understanding and implementing best practices in eRetail and Omnichannel.
This role requires building partnerships with cross-functional teams including sales, marketing, and operations to establish and execute strategies that drive sales growth, brand awareness and operational excellence.
The ideal candidate will possess knowledge and experience managing digital and omnichannel campaigns with strong digital marketing, analytical and eCommerce sales skills.

Company Snapshot

Spinrite is a manufacturer and distributer of craft supplies and has been in business for many generations. They are one of North America’s largest marketers of this supply.
The goal is simple – pride. They want every inch of their product to give their consumers a sense of pride. Whether they are making a project for themselves, for a loved one, or for someone in need, we want them to be proud of their creation. Our client simply provides the tools to make that feeling of pride possible through quality and industry-leading designs.
Spinrite has two production facilities, design center and head office, they embrace a culture of transparency, honesty, and hard work. They are accountable to each other and driven to succeed.

Reason for Opening
Spinrite is looking for a Senior eCommerce Sales Manager to sell into and manage, with a supporting and guiding role on the Walmart US & CA eCommerce channels.

Position Details


  • Own relationships and sales quotas with key Walmart US & CA and Michaels.

  • Help set strategy that delivers for Spinrite, the consumer, and the customer across omni channel, assortment, promotions, merchandising, media, and outside of the box ideas that take the business to the next level.

  • Manage budget and ensure proper oversight on deductions and revenue management

  • Collaborate with internal teams to ensure the fundamentals are executed with excellence including Media, Content, Supply Chain, Finance, Marketing, etc.

  • Monitor and examine business performance, identifying optimization opportunities and report out findings and results to leaders

  • Own and develop projects to accelerate eCommerce business fundamentals across the organization – finding ways to ensure we are at the forefront of the industry

Account Management

  • Develop retail strategies designed to drive profitable sales growth for accounts.

  • Support and work with teams to execute an omni-channel experience with key partners. Lead digital planning and brain storming sessions, define KPIS, develop ideas, and bring projects to life.

  • Serve as category, merchandising, and product expert with customers, offering market insights and assortment recommendations to maximize Spinrite’s share of digital shelf.

  • Partner with Marketing and sales to build marketing calendars and execute digital components of integrated marketing plans.

  • Design and implement strategies to drive sales growth across various retail accounts.

  • Identify and prioritize digital marketing and promotional tactics; implement, analyze results and provide recommendations.

  • Foster direct relationships with retail account partners, striving to position Spinrite as the vendor of choice in the yarn category.

  • Support the sales team with eCommerce and digital support on key customer projects, research, presentations, plan development and execution.


  • Oversee the launch of new products, manage product inventory, and manage product and project content across retail accounts.

  • Collaborate with Operations team and drive operational excellence in DSV setup and day to day operations.

  • Work closely with customer service reps, operations manager and warehouse managers to deliver the purchase orders on time and meet the customer defined SLAs.

Reporting and Analysis

  • Monitor and analyze account performance against target KPIs, report on account specific promotional plans, sales performance trends, competitive price positioning, forecasting etc.

  • Conduct post-mortems to determine successes, failures and opportunities for future programs.

  • Analyze promotional programs and advertising to determine ROI, deliver recommendations on future campaigns.

  • Compile and analyze sales trends and marketing performance across assigned accounts to identify opportunities and threats.


  • Post-secondary education, preferably in Business/Commerce/Marketing.

  • One-to-two years’ with Brick and Mortar/Omni channel.

  • 4+ years of experience in e-commerce sales/account management with Pureplay/ accounts such as,, in North American markets.

  • High level of strategic agility and ability to develop and implement new strategies and business plans. 

  • Strong knowledge of logistics, distribution, product life cycle and inventory management.

  • Strong project planning and organizational skills with a high level of detail orientation.

  • Ability to operate autonomously and proactively, develop innovative ideas and solutions and implement new initiatives working with multiple business partners.

  • Strong analytical skills with a proficiency to utilize data to derive fact-based recommendations/outcomes.

  • Strong written and verbal communication and presentation skills.

  • Strong Power Point skills with the proven ability to tell a compelling story visually and verbally.

Key Attributes for Success:

Natural love for selling, marketing, all things digital, D2C channels and an understanding of the craft business.


Number of expected interviews:

  • Upon qualification by IQ PARTNERS, successful candidates can expect their first interview to occur directly with the Sr. Manager, eCommerce sales & digital marketing

  • Second-round interview will occur with Director, eCommerce & Digital

  • Third-round interview will occur with Liz Ridout, VP Digital Marketing & eCommerce

  • Final interview round will occur with the Marketing Director & Key Account Manager for B&M channel.

Ideal timing for hire:

  • June 2021.

Additional Information You Should Know:

Spinrite’s head office, manufacturing and distribution facility is in Listowel, ON, with community-based living, away from the hustle and bustle of a fast-paced city life. They value what you have to say, and they encourage the participation in one of their many employee committees, including Health and Safety, communication, and benefits, to name a few.

They offer an annual incentive program, company RRSP program and competitive benefits, including health, dental and life insurance. They value Safety and the environment. They continually work towards safe and greener initiatives.

The Toronto office holds the creative and marketing teams and is in a vibrant downtown business community. Located in Liberty Village, close to public transit, including Go Trains it is easy access to commuters and city residents. Our building offers an on-site gym, free of charge.

Please submit a resume to

IQ PARTNERS is committed to operating an inclusive, barrier-free recruitment and selection process, and we encourage candidates of every race, gender, age, religion, identity, and experience to apply for this position. We’d be happy to provide accommodation for any candidate that requires assistance due to a disability or medical need. Please contact us at 416-599-4700 or by email at to discuss specific accommodations.

Job Title:
Senior eCommerce Sales Manager
Toronto, Ontario
Job ID:
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