Senior Strategist

Job Description

Our client is a digital-first creative agency, located in Vancouver, BC. They work exclusively with entertainment brands to help them build forward thinking digital products, platforms and experiences.

This role can be located in Vancouver or 100% remotely from Toronto as long as there's reasonable overlap of working hours with Pacific Time. This is a full-time permanent position.

We’re seeking an experienced Senior Strategist to join our client's team. In this role, you’ll work closely with creative, project management and technology teams to develop comprehensive digital and social strategies for the agency’s clients across a variety of projects including websites, digital advertising, social media and CRM.

You’ll be relied upon for your thought leadership and deep expertise in the digital and social space to inspire high quality creative work that drives tangible business results for the agency's clients.   

What’s required:

• 5+ years of agency experience developing digital & social strategy for enterprise brands

• Strong understanding of consumer audiences and their behaviours online

• Strong understanding of web design, user experience and usability best practices

• Strong understanding of social media platforms and how to leverage them to accomplish different business objectives

• Experience developing and executing against a customer journey map and effectively informing decisions and tactics at each touchpoint

• Proficiency with web reporting and analytics programs (i.e. Google Analytics)

• A finger on the pulse of evolving trends in technology, social platforms and culture

• Strong written communication, oral presentation and interpersonal skills 

• Comfortable presenting ideas internally and to client stakeholders

• Experience developing 1:1/CRM strategy is an asset

• Excellent time and priority management skills

Your responsibilities:

• Collaborate with project management, creative and technology teams develop and implement digital and social strategies

• Leverage data sources to uncover insights about target audiences and their behaviours online, and translate them into actionable strategies 

• Set KPIs and monitor performance to derive learnings, justify strategic recommendations, evaluate and evolve digital programs

• Conduct market research, trend and competitive analysis

• Write creative briefs, facilitate brainstorms and provide ongoing guidance through the creative process to ensure alignment with strategic brand communication objectives

• Develop strong relationships with clients and agency partners

• Seek out new opportunities for digital and social engagement for the agency’s clients’ brands, identifying new technologies and sourcing innovative partners and offerings

• Assist in new business pitches to grow the agency’s client base

• Develop content and social strategies that will contribute to elevating the agency’s public profile and thought leadership 

We’re looking for someone who:

• Is highly passionate about - and immersed in - digital and social media
• A problem-solver who loves being hands-on
• Is curious about the world around them and seeks inspiration from a variety of sources
• Prides themselves on an exacting attention to detail and follow-through
• Thrives under tight deadlines
• Is an excellent communicator
• Is focused with a positive outlook
• Leads by example; with respect, empathy and candor

What's in it for you:

• A focused but casual studio environment
• Competitive salary
• Health & lifestyle benefits
• Skill-set development benefits
• Holiday office closure in addition to four weeks of paid time off