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Job Description

Our client is a global network advertising agency with a passion to harness the power of creativity in all its forms. You’re an experienced strategist whose proven smarts, passion and curiosity have made you committed to helping clients understand and navigate our ever-changing world. 

Over the past 8+ years you’ve worked in an agency environment honing your skill and craft as a brand strategist. You effectively apply a number of tools and techniques to uncover, articulate, and architect clear and compelling strategies and unexpected brand ideas that carve out a unique and differentiating place for brands in the marketplace.

In addition, across a number of complex clients of scale, you’ve demonstrated your ability to work with creatives and technologists as a core member of a multi-disciplinary engagement team.

You provide business-relevant perspective on communication challenges. This typically involves developing an understanding of the market and competitive factors, cultural trends and deep consumer understanding. You identify and prioritize opportunities and can help frame the overarching story of a project, most often in a creative brief/creative development process.

Ultimately, the job of the Strategy Director is to ensure that the team is set up to deliver not only solutions, but also insight that helps clients make decisions about their businesses.
Responsibilities:
  • Lead the strategic planning process to arrive at powerful brand ideas and lead strategic thinking on integrated campaigns.
  • Create compelling consumer profiles that provide insight into consumer behaviours, attitudes, lifestyle and usage to provide meaningful insights.
  • Lead Creative Brief writing.
  • Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process.
  • Plan and facilitate integrated planning sessions and ideations both internally and/or with external participants.
  • Conduct in-depth scouting into cultural trends, channel opportunities, competitive activity and distill into actionable implications and recommendations.
  • Build excellent relationships with creatives and agency partners.
  • Be familiar with widely used and emerging insight tools and media technology, channels and terminology.
  • Play an active role in building the planning practice the agency by demonstrating the value planning brings to any project for any client, by bringing forward new approaches and ideas, by participating in regular team training sessions.
The Strategy Director is an inspirational leader, connecting the team to the agency's overall strategic processes to drive powerful brand building and best-in-class creative. This is a high visibility role, which requires outstanding influential, collaboration and communication skills:
  • 8+ years of strategic planning experience with a proven track record of transformational, modern marketing work that has grown clients’ business.
  • Deep integrated planning experience with emphasis on story-telling
  • Strong reputation for relationships with creative and account leaders and/or teams; is a creative thinker, passionate about ideas.
  • Can design and facilitate large workshop activities to engage the client team in a creative problem-solving process.
  • Has expertise in multiple business strategy tools, frameworks and methods.
  • Excellent verbal and written communication skills
  • You’re as passionate about the world outside our client's walls as you are within them.

Accommodations are available on request for any candidates that require an accommodation due to a disability or a medical need.  Please contact us at 416-599-4700 or by email at info@iqpartners.com to discuss specific accommodations.

Job Title:
Strategy Director
Location:
Toronto, Ontario
Type:
Perm
Salary:
N/A
Job ID:
#8344
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