Job Description

Hiring a VP of Finance for our client, Wellness Natural, parent company of plant-based protein snack brand, Simply Protein. Plant-based protein is a mega trend that has seen a steady increase in consumer demand in recent years and expected to be one of the fastest growing categories through 2030. With a developed business in Canada, the brand is emerging in the US market with listings at 5 retailers including Costco and continues to have huge growth potential. To that end, SimplyProtein is in the early stages of an ambitious and exciting expansion plan and is investing in the right team and building blocks to make it happen.


  • Overall finance leadership for the Canadian, US, and International business

  • Reflecting Wellness Natural’s growth aspirations, work alongside the executive team to manage the 5-year strategic plan that incorporates cash management, cost management, capital investment strategies, and operating budgets

  • Given the 5-year roadmap, determine the optimal finance organizational structure. Currently manage third-party relationships with Accounting and Controlling business partners; lead Month-End process, ensure data accuracy, manage audit process and be point of contact between these teams and the organization

  • Work with co-manufacturing, ingredient, and packaging partners to determine product standards, cost-of-goods modeling, and contract

  • Evaluate and lead implementation of ERP

  • Budget & Forecasting: lead the annual budgeting and forecasting process; monitor, forecast and challenge key drivers and assumptions; provide business unit support in budget development including financial modeling and determining allowable spend; identify and understand variances, highlight areas of concern to business partners related to the annual plan and support action plans to mitigate risks

  • Partnering with CEO when updating the Board of Directors and Shareholders in the state of the business and its forecasted outlook, by developing a comprehensive narrative based on solid financials.

  •  & More

IQ PARTNERS is committed to operating an inclusive, barrier-free recruitment and selection process, and we encourage candidates of every race, gender, age, religion, identity, and experience to apply for this position. We’d be happy to provide accommodation for any candidate that requires assistance due to a disability or medical need. Please contact us at 416-599-4700 or by email at to discuss specific accommodations.

Job Title:
V.P. of Finance
Toronto, Ontario
Job ID:
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