Director of Operations

Director of Operations
Compensation: $110,000 – $150,000 base + ~15% bonus target
Benefits: Extended health coverage, 4 weeks vacation, wellness membership benefits, retail and F&B discounts, tuition reimbursement, parental leave top-up, and more

We are representing Sweat and Tonic (S&T), a premium fitness and wellness brand combining boutique group fitness, recovery, hospitality, and social experience under one roof. This is a senior leadership role within a fast-growing, multi-location business, responsible for overseeing end-to-end operations across studios, food & beverage, and retail.

Role Overview

Reporting to the Chief Operating Officer, the Director of Operations provides executive oversight of studio operations, F&B, retail, and core operational cost centres across all locations.

This includes direct leadership through Studio Managers and F&B Managers, as well as responsibility for scaling operational excellence across existing and future locations.

The role also includes oversight of an off-site commissary kitchen and laundry facility via a dedicated Commissary Manager.

Key Responsibilities Strategy & Financial Management

• Own and execute operational and F&B business plans aligned to company strategy
• Develop and manage annual budgets across F&B, retail, FOH, and BOH cost centres
• Analyze income statements to drive profitability, pricing strategy, and cost efficiency
• Identify new revenue streams and cost optimization opportunities

Operational Leadership

• Oversee studio operations through Studio Managers and F&B Managers
• Establish and maintain operational standards across all locations
• Monitor KPIs and conduct operational audits to ensure performance standards
• Lead operational planning for new studio openings and expansions
• Ensure adherence to internal policies, standards, and compliance requirements

Food & Beverage Leadership

• Lead the strategic direction of Tonic Bar and Tonic House across locations
• Oversee financial performance including revenue, COGS, labour, and waste
• Manage supplier relationships and ensure quality and profitability
• Collaborate on menu development, logistics, and operational execution with Commissary and F&B teams
• Maintain health, safety, and brand standards across all F&B operations

Retail & Merchandise

• Lead merchandise strategy including product selection, pricing, and sales optimization
• Manage inventory performance, supplier relationships, and margin optimization
• Align merchandising strategy with marketing campaigns and seasonal initiatives

Leadership & Team Development

• Build and lead high-performing operations and F&B teams
• Oversee recruitment, training, and performance management of direct reports
• Develop leadership pipeline and ensure consistency across locations
• Foster a culture of accountability, collaboration, and performance

Cross-Functional Collaboration

• Act as key liaison between COO and studio-level operations
• Partner with Marketing, Events, and Finance teams to align on business objectives
• Ensure clear communication of policies, updates, and operational changes

Customer & Brand Experience

• Own delivery of the end-to-end guest experience across all locations
• Evaluate and implement systems and tools to improve customer journey and efficiency

About You

• Passion for fitness and wellness
• 5+ years managing a P&L of $10M+ annual revenue
• 5+ years overseeing 30+ direct or indirect reports
• Strong financial and analytical capability, including Excel proficiency
• Experience working with operational systems and software platforms
• Strong attention to detail and organizational discipline
• Thrives in fast-paced, evolving, and non-rigid environments
• Hands-on, team-first leadership style
• Degree in business or related field considered an asset
• Experience in high-volume fitness and/or F&B environments considered an asset