Encourage the users to
leave their e-mails.
Let them know what kind of content they will receive.
Put in some details about your campaign and list the reasons to sign up.
Don’t forget the final call to action.
Most of us rely on email as one of our primary communication tools, and given the number of messages we send and receive, we do it with remarkable success. You can make or break your first impression in one email. This simple daily means of communication has the potential to be extremely volatile if you are not careful. The approach you take to your email etiquette could enhance your level of professionalism or seriously harm your career with the stroke of a key. The more emails we send, the more likely we are to mess one up, and simple email mistakes can be disastrous. They can cost us a raise, promotion or even a job. Here are some common mistakes and the steps you can take to avoid them.
Many people make the huge mistake of using an inappropriate email address to send a resume from without realizing the repercussions. Don’t send a resume that asks someone to respond to email@example.com. Don’t risk your personality being judged by a silly email address.
How to avoid: If you are applying for a position, create an email address in Gmail, Hotmail, etc. that is professional. Keep it to pieces of your name or profession. It can be as simple as 1ITdirector@gmail.com.
Sending a confidential email to the wrong person or impulsively can have more serious, career-impacting consequences. Email has become the preferred method of communication for many people in business, but if not used properly, can become hazardous to relationships and careers. Email is a silent form of communication. One can neither see you as you say the words nor hear your vocal inflections. The message is contained entirely in the words you choose to write and send and therefore you messages should be clear, concise and specific.
How to avoid: Re-read your emails before you hit send. Because the reader misses out on the nuances of your verbal and visual delivery the results are often miscommunication and misunderstandings. This can be avoiding by taking the time to proof read your email. Only use CC or BCC as an information tool. Make sure the people copied on your emails are not responsible for replying to these emails and that the information sent is relevant information for that person to receive.
We tend to want to write out our frustration when we get angry or anxious at work. Writing and emailing using all caps and numerous exclamation marks will always imply YELLING AT SOMEONE!!!!
How to avoid: Write your angry email, write away, get it all out, but don’t you dare send it. Maybe give it to someone else you trust to read first. Or, save as a draft. Reread it later when you have calmed down and think about how you would rephrase or even if you still want to send it. Sometimes just writing will help you work through your frustrations and you will feel much better after.
Email quickly provides written information. But never let the convenience of email overshadow the value of a phone call or face-to-face meeting. The human touch is often missing from our communications and customers and co-workers alike may appreciate the time and effort it took for you to call or stop by.
How to avoid: Remember not everyone is as connected as you. If it’s urgent, pick up the phone or try doing both at once – send an email, but call as well to give the recipient a “heads up.” Hearing your message will enhance their reading of it.
Correct spelling, punctuation and grammar are important. Remember that emails can be saved, shared, and printed. Not knowing how widely an email may be forwarded nor into what future it may be revisited. Use your manners, people will appreciate it. Don’t forget to add “please” and “thank you” to your emails. Those two phrases can transform the snippiest of demands into a polite request.
With the ramifications of a business email blunder ranging from extreme embarrassment to job loss, taking a few extra moments to exercise due diligence is well worth the effort to help you remain blunder- free. Don’t forget your emotional tone gets lost in words on the screen. Read, re-read and read once more emails before hitting send. Keep your reader in mind. Take time to write an effective email.
IQ PARTNERS is an Executive Search & Recruitment firm with offices in Toronto, Montreal, and Vancouver. We help companies hire better, hire less & retain more. We have teams of specialist recruiters in Financial Services & Insurance, Marketing Communications & Media, Emerging Tech & Telecom, Consumer Goods & Retail, B2B & Industrial, Technology, Accounting & Finance, HR & Operations, Energy, Mining & Engineering, Life Sciences, and Construction, Property & Real Estate. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.