IQ PARTNERS Managing Partner Bruce Powell was recently interviewed by the Globe and Mail for their careers’ series with a focus on marketing professionals. This series reviews various jobs and provides information about job descriptions, qualifications, responsibilities and current salaries. You can read the full article here:
In the article Bruce Powell provides his expert opinion both as a Toronto executive search and marketing recruiter as well as a marketing professional. Here are a few interesting excerpts from the article:
On The Role Of A Marketer
To “create, shape and influence consumer perceptions”.
On Marketing In The Changing Media Landscape
Traditional marketing jobs are being replaced by more digital and data-driven roles across Canada. However “The old saying, I know half of the marketing budget is wasted, I just don’t know which half” isn’t true.
On Marketing In Television
Bruce acknowledges that many are attracted to the advertising side of the business because of influences from television. However he warns that ”Unfortunately it’s also a lot more work than they ever show on television”.
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