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How to Strengthen Your Hiring Strategy During COVID-19

April 21st, 2020

The day-to-day operations of your business have been turned upside down in recent weeks. How and where your employees work, how your business operates, and your top priorities have vastly shifted.

This new normal world of social distancing and relying now more than ever on technology has caused many companies to rethink and reinvent how they do things.

As Toronto recruiters, we recommend you use this time to strengthen your hiring strategy, even if you are not hiring currently. Here’s how:

Toronto recruitment agency recommends strengthening your hiring strategy

1. Keep Moving Forward

Don’t stop. Recruiting never stops, even during uncertain times. It changes, but it never stops. Even if it’s not a top priority right now, it will get back to normal in the future. Keep moving forward with recruiting. Adjust your hiring process and goals accordingly. Be agile and put yourself in a position to find the best talent.

2. Let Your Employer Brand Do the Talking

The actions you’ve taken during this pandemic say a lot about who you are as an employer. Potential candidates are watching. As they say, actions speak louder than words. Let your actions do the talking and show your company is a great place to work, especially when times are tough.

3. Use the Time to Step Back and Assess

For many companies, things have come to a standstill or work has been scaled back significantly. If you’re in this situation, now is a great time to take a step back and assess your current hiring strategy. Have you had success in finding the right people? Have you had issues with onboarding? Do people stay long term?

Take a look at your current hiring practices and look for ways to improve it. Develop solutions and new ways to improve the candidate experience.  Identify opportunities to get better at recruiting, interviewing, negotiating and onboarding candidates. Look for ways to integrate video and other technology to speed up and improve your recruiting process.

4. Stay In Touch

Did you have intentions of hiring before COVID-19? Were you in the process of accepting candidate resumes and applications? Make sure you stay in touch. Be honest with candidates about the situation. Use email to communicate with candidates you’ve already been in contact with. Use social media to update others about your company status. This will end, and when it does, you’ll need to be ready to jump back into business as usual.

Get More Hiring Insights From Toronto Recruiters

How to Shift Business Operations During COVID-19

4 Ways to Prepare Before Hiring a Remote Worker

4 Reasons Why Thinking Short Term When Hiring Is Short-Sighted


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Stephen Lecker

Stephen is a Partner and Practice Lead in the Accounting and Finance group. In 2011 Stephen purchased The London Group, and over the next several years built a small team and became a go-to recruiter for several mid-sized accounting firms. In 2016 the London Group merged with IQ PARTNERS, allowing Stephen to grow his accounting and finance recruitment practice under the umbrella of IQ PARTNERS.

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