Toronto Executive Search & Technology Recruiter Randy Quarin
By Randy Quarin, Co-Founder & Emerging Technology Recruiter

That’s right – another generation is starting to hit the workforce. In fact, some of them already have! Many companies are still trying to figure out the best strategies to recruit Millennials and Generation Y, let alone give any thought at all to hiring this new generation of young professionals.

Don’t worry! We have you covered! Here is what you need to know about this up and coming generation of workers.

Who Is Generation Z?

Generation Z

Generation Z is the cohort that was born right after the millennials. While there is some discrepancy as to the start and end date of this group, it generally refers to those born in the mid-1990s to the late 2010s.

According to Forbes, Gen Z makes up about 25% of the population, making them a larger group than Millennials and Baby Boomers, and large enough that you should start to take notice.

“Like their older brothers and sisters, many Gen Zers say they want to do work that “makes a difference” and has a positive impact on the world. But they’re also more concerned about job security than the generation just before them,” says Anne Fisher on Fortune.

What You Need to Know About Generation Z

Generation Z

Gen Z, growing up with technology, are tech savvy and skilled with social media. But what are about career aspirations?

According to research by Universum, a global research and advisory firm, there are a number of key things about how they view education, work, and the world that defines them:

1. Their parents have the greatest influence on their educational and professional decision-making, but the perspectives of friends and teachers are important, too – 60% feel their parents have a strong influence over education and career decisions.

2. Curiosity is their biggest motivator for choosing a major – 67% said they would choose their major based on an interesting subject. Compensation is also important – 39% use salary as a method to choose an area of study.

3. They want to enter the workforce without higher education. They also fear this approach.

4. They are entrepreneurial – More than half are interested in starting their own business.

5. Work-life balance and job security are two important objectives – 40% state work-life balance and job security as their top career goals.

6. They want to make informed decisions – 82% are open to contacting a company about career opportunities.

7. They are less optimistic than Millennials – They have more anxiety when it comes to career performance and having issues finding a job.

Learn more about hiring by reading these blog posts from our Toronto recruiters:

3 Tips to Recruit the Millennial Generation

Recruiting Trends: Happy Employees Are Considering Leaving


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Financial Services & Insurance, Marketing Communications & Media, Emerging Tech & Telecom, Consumer Goods & Retail, B2B & Industrial, Technology, Accounting & Finance, HR & Operations and Mining & Engineering. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Randy Quarin Executive Search

Randy Quarin

Randy co-founded IQ PARTNERS in 2001 and currently operates as a Senior Partner, focusing on business development within executive search, media, and sales recruitment. His accomplishments include building over a dozen digital media sales teams for digital start-ups, publishers, and mobile app developers. He has also helped launch an international smartphone manufacturer from the ground up, building its entire hardware, software, and sales teams.

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