By Catherine Lund, Toronto Marketing Recruiter
A career in marketing can mean many different things. Your job could involve anything from more traditional marketing tasks such as working on print ads, magazines, and promotions, to the ever-evolving realm of digital marketing where you could find yourself working as a social media expert, content marketer, website manager, SEO specialist, or even an online advertising guru.
The diverse nature of marketing careers is what makes it appealing to so many. Here are the top reasons to consider a career in marketing:
1. Something New Is Always on the Horizon
The marketing industry is ever-evolving and continues to grow. 10 years ago, could you imagine the impact that social media would have on marketing? There is always a new form of technology on the horizon that will change the way people approach marketing – meaning you will be hard pressed to become complacent.
2. Flexibility, Growth, and Expansion
There is no perfect path to achieve your marketing career goals. Professionals come from all different types of academic and business backgrounds, and the industry provides you with countless entry points. You can kick-start your career and gain experience in many different ways, providing you with almost unlimited opportunities to advance your career.
3. Marketing Rewards Creativity and Uniqueness
While other career paths may stifle your ability to be creative, marketing welcomes creativity with open arms. Companies are always looking for candidates that can bring fresh ideas to the table.
Who knows? Your unique approach may be just what your company needs for their marketing efforts to go viral.
4. All Businesses and Industries Need Great Marketers
Marketing is one of most important factors in a company’s ability to succeed and grow. Therefore, marketers are always in high demand and will continue to be in demand for the foreseeable future.
Is a Marketing Career for You?
A career in marketing is appealing. To be successful, you need to be a good communicator, be able to work on multiple projects simultaneously, be creative, always be up for new challenges, and be willing to keep up with new developments in the industry.
The questions you need to answer are:
- Which area of marketing do you enjoy and excel in most?
- Where are the most opportunities?
- Which type of marketing is best suited to your skillset?
- What direction is the industry going?
- Which area of marketing do you want to specialize in?
These are all questions that our Toronto Marketing Recruiters can help you answer. Check out our current marketing career opportunities and contact us to learn more about advancing your marketing career.
IQ PARTNERS is an Executive Search & Recruitment firm with offices in Toronto and Vancouver. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Financial Services & Insurance, Marketing Communications & Media, Emerging Tech & Telecom, Consumer Goods & Retail, B2B & Industrial, Technology, Accounting & Finance, HR & Operations and Mining & Engineering, Sciences, and Construction, Property & Real Estate. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.