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3 Ways to Create Compelling Job Titles that Attract the Best Candidates

3 Ways to Create Compelling Job Titles that Attract the Best Candidates

June 28th, 2016

Kevin Walker, Director of Employee Insights at Indeed.com shared a great example of just that. He explains, “A company was advertising a position using the title ‘Marketing Coordinator 3’”, a vague title that could really mean anything. “By changing the title to ‘Marketing Event Coordinator’, the number of candidates that looked at the full job posting increased 300% for the organic listing, and 1000% on the sponsored listing”, said Walker.