2020 is right around the corner. Another year has passed and a lot has changed in the recruitment world. Expect a lot to continue to change in the coming year. But as much as some things change, others will remain the same.

Toronto recruiters discuss recruiting trends that will continue in 2020

In this blog, Toronto recruiters discuss some of the top recruiting trends that will continue in 2020:

1. It Will Remain a Candidate-Driven Market

Candidates have dominated the marketplace in the past few years. Many companies have struggled to recruit top talent and find qualified individuals. Expect this to continue in the coming year. Candidates will remain in a powerful position and have multiple options when searching for new career opportunities.

2. Recruitment Marketing Will Become Even More Important

Expect to see the use of more marketing-style tactics by hiring companies and recruiters this coming year. Companies need to do what they can to attract top industry talent. Recruitment marketing can help companies more effectively nurture talent leads and build relationships with top industry performers. Expect more companies to focus on creating awareness and generating interest before candidates apply for available positions.

3. The Continued Growth of Employer Branding

With many companies struggling to attract talent, employer branding will increase in importance. Top talent wants to work for companies with a strong reputation. They want to work for companies that care about their employees, offer attractive compensation packages, and give them the opportunity to grow professionally.

4. Improving the Candidate Experience

How you treat candidates during the hiring process matters. Candidates who have a positive experience with your company are more likely to complete the application process, accept an offer of employment, and speak positively about your brand. If you have a reputation for providing a poor hiring experience, you’ll have fewer people apply and have more candidates drop out of consideration.

5. Social Media Recruiting

Expect to see an increase in how much and how often companies use social media as a recruiting strategy. It will continue to become more than just posting job ads on social media. Expect companies to use their social media channels to build a relationship with candidates, encourage people to apply for available roles, promote their employer brand and use it as a tool to identify potential candidates.

Read More From Toronto Headhunters About Recruitment Trends

Read more about top hiring trends by checking out these insightful blogs by our Toronto recruiting experts:

7 Must Watch Trends Impacting the Future of Employment

4 Recruitment Marketing Trends ALL Companies Should Try

5 Employee Engagement Trends That Could Hurt Your Company


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Elaine Bellio Marketing Recruiter

Elaine Bellio

Elaine is a Director, Client Services with IQ PARTNERS with a specialty focus in recruiting for B2B & B2C Marketing and Sales across a number of industries. She has amassed a total of 18 years in sales, sales management, and recruiting at the agency level – selling both contingent and retained search – and has a deep understanding of the sales and marketing processes and what it takes to build a successful team.

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