By Elaine Bellio, Toronto Sales & Marketing Recruiter

Finding qualified and experienced talent is one of the biggest challenges for companies today. Top quality candidates are hard to come by and when they do become available, you and all your competitors are vying for their services.

No longer can companies expect to sit back and expect top quality talent to show up on their doorstep. You can’t just post job ads online and hope for the best. Candidates know they have options, and now the onus is on hiring companies to sell candidates on the role and culture, as much as candidates need to show they are the best for the job.

You need to recruit candidates using recruitment marketing. Try these recruiting marketing strategies to improve your ability to recruit top talent in your industry:

Content to Support Recruiting Efforts


You need more than a job description to attract candidates today. Your ads need to be more robust, include more detailed information and get candidates excited about the company. You might not be able to do this in a single ad. Many companies are exploring new ways to promote jobs – landing pages and blogs about company culture, Why Work For Us pages, sharing content on social media and providing additional supporting content to help inform candidates throughout the recruiting process.

Candidate Relationship Management

It’s estimated that 70% of candidates are passive job seekers. Top candidates regularly receive job offers and if you want to get a top talent when they become available, they need to be on your radar. Maintain a pool of potential candidates and attempt to reach out to top performers in your field to establish a channel of communication.

The Need for Improved Communication from Hiring Companies


Companies need to communicate better with candidates. While this seems simple, most companies are not very good at communicating with candidates during the hiring process. They take too long to respond, fail to communicate with candidates when they submit their applications and don’t have a formal communication process established.

Social Recruiting

People are using social media to look for jobs, and not just LinkedIn anymore. They are using Facebook, Instagram, Twitter, and many other social sites to look for opportunities. Hiring companies need to have a presence and get more social with their recruiting efforts.

More Recruiting Advice

Data Intelligence Is the New “Gut Instinct” in Talent Acquisition

This Is the Future of Job Interviewing

What Candidates Are Really Attracted to in Your Job Listing

Cool Office Perks Don’t Matter Anymore – Good Workplace Culture Is Top Priority


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Elaine Bellio Marketing Recruiter

Elaine Bellio

Elaine is a Director, Client Services with IQ PARTNERS with a specialty focus in recruiting for B2B & B2C Marketing and Sales across a number of industries. She has amassed a total of 18 years in sales, sales management, and recruiting at the agency level – selling both contingent and retained search – and has a deep understanding of the sales and marketing processes and what it takes to build a successful team.

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