The pandemic has caused many marketing professionals to take a step back and assess their careers. A lot has changed is a small period of time. It is also challenging to know what is ahead. But this doesn’t mean you should stop your job search in its tracks. Look at it as an opportunity. This is particularly the case for marketers who are unsatisfied with their current role, those with job insecurity concerns, and others who feel like it’s time for a fresh start.

If you are thinking about making a marketing career move, consider these strategies:

Toronto Marketing Recruiters Explain 4 Strategies for Making a Marketing Career Move During COVID-19

Broaden Your Horizons

It’s hard to tell what the future holds. Being open-minded and expanding your search can help you get access to more opportunities. Consider roles you may have overlooked in the past. Is now the time to shift from your linear career vision? Is it best if you let things play out a little longer before you make a move?

Make Connections and Reconnect

Even though we are socially distancing, there has never been more people accessible online. Put some effort into making new connections in the industry and reconnect with other people you think could help you with your career move. Get active on social media, take part in online hangouts, and consider even taking part in online conferences or events.

Use Downtime to Add to Your Toolkit

Most marketers are working remotely. Many of us are working fewer hours or a reduced schedule. Use this extra time wisely. Now is the time to assess what is happening and where things are shifting in the industry. Which skills and knowledge areas are gaining in importance? Which new skills or tools have become more important during the pandemic? Look for opportunities to improve yourself or help you make a shift in your career path.

Get Some Expert Advice

Making a career move or changing paths is a big decision. It’s a good idea to talk it out with a trusted advisor or colleague. You could also enlist the services of a career coach or even speak with a marketing recruiter to get some insights about who is hiring, what jobs are available, and how the recruiting process has changed for companies.

More Marketing Career Advice

6 Best Work From Home Marketing Jobs to Consider

How to Answer These 4 Difficult Marketing Interview Questions

5 Strategies to Break the Ice in a Marketing Job Interview


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Mark Rouse Marketing Recruiter

Mark Rouse

Mark leads Canada’s largest Marketing Communications & Media recruitment practice. Leveraging close to two decades of industry experience in the Marketing Services and Agency businesses, he has been responsible for hiring, developing, and retaining top talent as Vice-President with companies such as Young & Rubicam, Wunderman, and J. Walter Thompson.

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