How to Answer These 4 Difficult Marketing Interview Questions

January 16th, 2020

Have a marketing job interview coming up? Expect to get asked some challenging questions. According to Toronto marketing recruiters, here are 4 difficult marketing questions you may get asked during your next interview:

1. Tell Us About a Marketing Campaign You Worked on That Wasn’t Successful. What Went Wrong?

Not every marketing campaign will go as expected. Hiring managers know this. When they ask this type of question, they are more interested in seeing how you react. Did you take steps to improve the campaign and make adjustments? Did you blame others or take ownership? What did you do differently next time? How did you make things right? What did you learn from the experience? You can answer this question effectively by explaining why the campaign didn’t work, what you did to rectify the issue, how you made improvements, and the main lesson you learned from the situation.

2. In Which Role Do You See Yourself in 5 Years?

This can be a particularly challenging question to answer for marketers because there is so much change within the industry. The most effective way to answer this question is to be honest. Have a plan and an idea of the type of marketing role you would like to have in the future. Research the types of roles that will be in demand and show the interviewer you are on the pulse of how the industry is evolving and how it’ll impact your career path in the future.

3. How Would You Market Product/Service “X”

This is an increasingly common question asked of marketers during interviews. You may be asked about a product the company currently sells or an imaginary product to market. The point of the question is to see how you approach the creation of a marketing campaign. This is a great opportunity to show the interviewer how you think, the strategies you use, and give them a taste of your creativity.

Toronto recruiters give advice on answering difficult marketing job interview questions

4. What Is Your Opinion On “Trend X Y Z”

There is always a new trend, an innovative way of doing things, and new marketing tools to add to your toolbox. Expect interviewers to ask you about the latest trends in the industry to see if you pay attention and are up to date about the newest developments. Before your interview, read up on the latest trends that are applicable to your role and the marketing industry in general.

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IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Allison Ritcey

As a part of our Marketing team, Allison specializes in sourcing and recruiting top marketing talent across Canada, with an emphasis on integrated marketing, digital marketing, experiential marketing, and production roles at all levels.

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