As a small business, it can be even more difficult to attract top-quality marketing talent. You have to compete not only against other agencies and boutique firms but also larger marketing companies and corporations with huge marketing departments. These larger organizations can use their names and brands to attract potential hires. They often can also offer bigger salaries, benefits, and perks.

Here, Toronto marketing recruiters outline important recruiting tips small marketing agencies can use to get leverage when competing for new talent:

advice from Toronto marketing recruiters on competing for talent as a small marketing agency

1. Use Your Current Team to Refer Talent

Your current marketing team can not only help you identify potential candidates, but they can also play a big role in helping to entice other professionals to join your agency. Get your team involved, ask them for referrals, and leverage them during the recruiting process.

2. Look for Recruitment Opportunities

Posting jobs on your company website and online job boards is a common way for agencies to recruit talent. But, if you want to get an edge over others in the industry, you need to try new ways of recruiting. For example, you could build a relationship with college career centers and marketing program coordinators, leverage your social media presence, and look for other avenues to find talent that larger companies are not using.

3. Put an Emphasis on What Others Cannot Offer

As a smaller agency, you can offer one thing that many larger companies cannot – a more hands-on and diverse employment experience. You can offer candidates the opportunity to be more involved and give them projects and tasks they otherwise would not have the opportunity to do with a larger company. Make this clear in your job ads and when speaking with candidates.

4. Build Your Reputation

If you offer fantastic opportunities and a great working environment for up and coming marketing talent, you need to make it known. Market your employer brand and build your reputation within the industry as a great place to work.

5. Use a Recruiting Agency

Working with recruitment professionals who specialize in recruiting marketing talent can significantly improve your results. Recruiters have well-established relationships and connections within the industry. They can also help you be more efficient and provide you with insights that can help your agency attract better quality marketing talent.

More Recruiting Tips From Toronto Headhunters for Marketing Companies

4 Social Media Recruiting Mistakes to Avoid

5 Benefits of Having a Top Employer Brand in the Marketing Industry

4 Innovative Ways to Recruit Top Marketing Talent


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Elaine Bellio Marketing Recruiter

Elaine Bellio

Elaine is a Director, Client Services with IQ PARTNERS with a specialty focus in recruiting for B2B & B2C Marketing and Sales across a number of industries. She has amassed a total of 18 years in sales, sales management, and recruiting at the agency level – selling both contingent and retained search – and has a deep understanding of the sales and marketing processes and what it takes to build a successful team.

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