Using social media for recruiting is commonplace today. It can be a highly effective source of potential job candidates if you understand how to leverage it. The problem is, many companies fail to use social media as effectively as they could. This leads to them making common and avoidable social media recruiting mistakes.

To help you avoid making a social media recruiting mistake, our Toronto headhunters have put together a list of common mistakes to avoid:

1. Being Behind the Curve

Are you up to date with the latest social media trends? Things change quickly. It’s important to understand how to best leverage each social media channel to get the most out of your recruiting efforts. Don’t assume. Research the best way to engage users on each social media platform you intend to target.

2. Not Looking in the Right Place

There are countless social media platforms today. Social media recruiting extends well beyond Facebook and LinkedIn. It’s important to make sure you are looking in the right place for candidates. You need to know where your audience is and have a presence.

Toronto recruiters discuss social media recruiting mistakes to avoid

3. Having One Overarching Strategy for Social Media Recruiting

What is your social media recruiting strategy? All social media platforms are NOT the same. You cannot treat them as if they are or you will have issues attracting candidates. You need to create a unique strategy for each social media platform you plan to use. Monitor your brand across all platforms to identify where you get the most engagement. This will help you pinpoint the platforms to use.

4. Not Putting in the Time Needed

A common mistake made by companies is only leveraging social media when they have a hiring need. You need to put in the time and effort to get the best return. Like other methods to find candidates, it’s very important to build a pool of potential candidates and engage with them on a regular basis.

Use your social media channels to build your employer brand and get people interested and excited about working for your company. Make authentic connections and build relationships over time. Then, when the time comes, you can more effectively leverage social media to find potential candidates. You can’t be dormant for months at a time, then pop up when you need to hire and expect to easily engage potential job candidates.

More Social Media Recruiting Advice From Toronto Recruiters

5 Ways Social Media Can Help You Recruit Talent

Tips to Create a Desirable Employer Brand Using Social Media

7 Tips to Conduct Highly Effective Social Media Background Checks


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.


Mark Rouse Marketing Recruiter

Mark Rouse

Mark leads Canada’s largest Marketing Communications & Media recruitment practice. Leveraging close to two decades of industry experience in the Marketing Services and Agency businesses, he has been responsible for hiring, developing, and retaining top talent as Vice-President with companies such as Young & Rubicam, Wunderman, and J. Walter Thompson.

Hire Better,
Hire Smarter
73.3% of our clients are repeat customers. They trust us to help them hire better.
Hire Better
The Smarter Way to Find Your Next Job
Because smart people make great companies.
Get Hired