Toronto Executive Search & Marketing Recruiter Bruce Powell
By Bruce Powell, Founder & Executive Recruiter

We’re sure by now you’ve heard it a thousand times – your company needs to be on social media. And you don’t just need to be on social media, you need to use it, and use it the right way to engage your customers, business partners, and create a positive brand image online.

You also need to use social media to promote your brand and reputation for being a great place to work if you want to attract top industry talent. Job candidates use social media just as much as your company website to check out your organizational culture and see what others have to say about working in your organization.

“If you are looking to attract the best talent amongst a digitally savvy generation, having a social media presence is no longer a ‘nice to have,’ it’s a requirement!” says Naomi Baggs on Undercover Recruiter.

“Potential employees will spend their time looking into social channels such as: LinkedIn, Twitter, Facebook, Instagram, Snapchat and YouTube to learn about the company’s work and culture. This means that you have to create content which boasts a culture and content rich environment,” she adds.

Employer Branding

We know it can be a challenge to communicate your brand through social media. Here are 3 tips to create a strong employer brand on social media:

1. Have a strong presence on the top platforms: When you think job search and social media, LinkedIn immediately comes to mind, and many companies do a good job of using LinkedIn as a recruiting tool. However, using other popular channels such as Facebook, Twitter, and Instagram are proving to be just as important. Make sure that you utilize these platforms to promote your employer brand.

2. Share posts reflecting organizational culture: Sharing job posts just won’t cut it. Generic posts about how great it is to work for your company doesn’t work either. As they say, the proof is in the pudding. Show candidates what your culture looks like – share image-rich posts of your employees at work, during events, and company functions to give them a real taste of what your company culture is all about.

3. Be consistent across all channels: Even though each social media platform may serve a different purpose, you can still promote your brand across all channels. You just have to do it in different ways. The key is to be consistent so candidates get a good overview of your company and the benefits of working for you.

More Social Media Tips for Recruiting

A New Way to Find Jobs: Using Jobs on Facebook

7 Tips to Conduct Highly Effective Social Media Background Checks

How Social Media Is Reshaping Recruiting – for Companies and Candidates


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Financial Services & Insurance, Marketing Communications & Media, Emerging Tech & Telecom, Consumer Goods & Retail, B2B & Industrial, Technology, Accounting & Finance, HR & Operations and Mining & Engineering. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Bruce Powell Executive Search

Bruce Powell

Bruce co-founded IQ PARTNERS in 2001 and currently operates as Managing Partner. His personal background includes hands-on management experience in sales, marketing and marketing services. He has built management teams for a wide variety of marketing, communications, media and technology companies. He has also participated in several M&A transactions for service-based companies and is frequently called upon as a resource in the planning and negotiation of such deals.

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