Every career has a somewhat linear path of progression. You take an entry level position, work a few years, move up, work a few more years, move up to a management position and so on.
However, marketing is different from other industries. Compared to others, it is still relatively new, and it continues to change and evolve at breakneck speed. New jobs and job classifications are being created all the time. Just think of some of the common marketing positions and career paths that were not even on the radar only a few short years ago – social media managers, app developers, content marketers, mobile marketers, and more.
MarketingLand columnist, Matt Umbro, shares a similar view on marketing career progression:
“As with any industry, digital marketing specialists follow a career path designed to foster growth and take on more responsibility. What’s unique about digital marketing compared to other industries is that the field has only been around for roughly 20 years. Thus, the specific path for progression isn’t as defined.”
This can be frustrating for marketers, especially if they feel like their career is in limbo or they haven’t made a career move in the recent future.
To eliminate the guessing, Umbro put together a progression path for marketing professionals. It is in no way universal, but even with so much changing all the time in the marketing industry, it provides marketers with a general career map.
Where are you on this marketing career growth progression map? Not where you want to be? That’s okay. There are countless opportunities to take your marketing career to the next level. Know what you like, get good at it, and you’ll have no problem being successful in your marketing career.
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Sarah is a Director, Client Services specialized in sourcing for roles across the marketing landscape, including digital design, digital marketing, public relations, and digital/social media. Her extensive industry experience, both in her beginnings as a PR and corporate communications professional and after finding her niche in recruiting, have made her one of Toronto’s go-to recruiters for all things marketing.