Online recruiting has become the focal point for many companies. You’ve never had more platforms and opportunities to find, connect with, and engage talent. According to Toronto recruiters, social media is one of the best places to find potential candidates. People use social media daily. Therefore, your organization should also use it as part of your recruitment strategy.

Social media can help you recruit talent in many effective ways:

1. Passive Recruiting

social media

Social media can be an effective tool to help your company passively recruit talent. What you post, the conversations you have and the information you share can say a lot about your company. Use social media as a way to show what you have to offer. Your LinkedIn, Facebook, and Instagram accounts give candidates the opportunity to follow your company online and see if it is a place they would like to work.

2. Promote Company Culture

Your company culture and how you treat your employees are key considerations for talent today. However, it’s often not obvious to candidates. Social media gives your company the platform to show candidates what your culture is all about. Share photos, videos, and get testimonials from your current employees to display your culture in action.

3. Build Relationships and Engage With Talent

Social media allows you to connect and build relationships with talent in your industry. Even if you are not hiring now, it can help you identify potential candidates for future positions. Social media can help you develop a new pool of candidates. Keep in touch with them and when the time is right, reach out about available opportunities.

4. Take a Team Approach

There is strength in numbers on social media. Get your employees involved. Encourage them to share your social media posts, share job openings, get them to recommend other talent, and ask for their assistance to help you actively seek out referrals.

5. Be Part of the Conversation

Every industry has unique niches and online groups that participate on social media. Seek them out and become an active part of the conversation. This can help you not only promote your employer brand but also help you get noticed by top talent as a company of interest.

Get More Insight From Toronto Recruiters About the Impact of Social Media on Recruiting

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IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Mark Rouse Marketing Recruiter

Mark Rouse

Mark leads Canada’s largest Marketing Communications & Media recruitment practice. Leveraging close to two decades of industry experience in the Marketing Services and Agency businesses, he has been responsible for hiring, developing, and retaining top talent as Vice-President with companies such as Young & Rubicam, Wunderman, and J. Walter Thompson.

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