The battle to recruit top marketing talent can be intense. This has companies looking for unique and innovative ways to get the attention of top talent. You’re competing with many other top firms, large corporations, and start-ups, all of which have the same need for marketing professionals.
What makes things even more challenging is marketing roles, by nature, tend to be short term appointments and have high turnover rates. Once you hire someone, you need to put in extra time and effort into keeping your talent.
Toronto marketing recruiters explain 4 innovative ways to recruit top marketing talent to your organization:
It’s challenging to separate your company from the pack. There are countless marketing firms, boutiques, agencies and departments for candidates to consider. Many post similar jobs, with similar job ads, and use similar terminology. How are you different? What makes your company attractive to candidates? Communicate this through your job ads, during interviews, and each time you communicate with candidates during the recruiting process. Your uniqueness may be obvious to you, but not to candidates.
Professionals today are thinking long term. They want opportunity within their current role. They also want to grow and evolve professionally. Offer more than training; offer mentorship from your company leaders. Candidates are interested in fostering these highly beneficial relationships that can have a big impact on their career progression.
Marketing customers want results and so do candidates. People want to work for marketing firms that are result driven. They want to work for companies that know how to succeed. Show candidates what your marketing team is capable of accomplishing and what the candidate could be part of if they join the team. Paint a picture of the impact the candidate could have in their new role.
It’s no secret that top talent wants to work for the best companies. So, show them. As part of selling your employer brand to candidates, show them some of your best work and campaigns. Get them excited about the types of projects they could work on, how you are being innovative, and explain the company direction moving forward.
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IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.
Paige Allen is a Recruitment Consultant on the Marketing Services team, specializing in Public Relations, Marketing Communications and Pharma. Prior to joining IQ PARTNERS, Paige worked in customer service and IT Procurement, where she developed a passion for people and aptitude for research and analytics.