You have a spot to fill on your marketing team. Do you hire someone internally or look outside the organization for an external candidate?
Many companies default to someone internally. They already know the candidate, and the person is familiar with the company culture and ways of operating. However, there are also potential drawbacks of hiring internally. External candidates offer a number of unique advantages internal candidates don’t offer.
Here, we will look at some of the pros and cons of hiring someone internally and externally for your marketing team.
Morag Cuddeford-Jones, on Marketing Week, summaries some key statistics about the advantages of hiring internally:
“There are some clear advantages to fishing in the internal pool. Three quarters (75%) of internal recruits are successful in their new roles and 47% stay for three years or more, according to research from Reed Global. Because internal recruits already know the culture, they ‘get’ the operation. A natural affinity and understanding of the brand is a money-can’t-buy attribute in a prospective marketing candidate.”
The marketing industry moves quickly. New technology, tactics, and best practices come to light all the time. Often companies don’t have the time or resources to continue to train internally. Hiring a qualified external candidate can help you make up for skill and experience gaps quickly and effectively.
Here are some additional benefits of hiring an external candidate:
Like most other things, you need to have a balanced approach to hiring. Consider both options to give yourself a broad talent pool. This will help you make the best hiring decision.
IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Technology (IT), Accounting and Finance, Consumer Goods, eCommerce and Retail, Financial Services and Insurance, Startup, Cannabis, Big Data, B2B and Industrial, Operations and HR, Professional Services and Legal, Media, Digital and Marketing, Pharmaceutical and Life Sciences, Emerging Technology and Telecom, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.
Catherine Lund helps lead IQ PARTNERS as Sr. Director, Client Services and specializes in recruiting for integrated, digital, and eCommerce roles. She is an avid networker and proven business development and marketing professional who has placed mid to senior level professionals across Toronto.