The labour market is tight and top talent is in high demand. Many marketing firms are struggling to find the right talent.
Hiring talent, especially those with in-demand technology skills, is a top priority for marketing firms. However, with tech skills in demand in many industries, there is greater competition inside and outside of the industry for the same people.
To attempt to gain a competitive edge, marketing companies are using new and innovative techniques to find and recruit top industry talent to fill existing gaps in their organization.
1. Focusing on Alternative Candidates
Finding candidates with the perfect combination of skills and experience is challenging. But if you can find a candidate who is a great fit for company culture and has adjacent or similar skills and experience to the role you are trying to fill, you can ramp them up through extra training and coaching.
Many companies are broadening their criteria for applicants. They are more willing to look outside of marketing and in less traditional industries commonly associated with marketing for new talent. If you can find the right person, with the right approach and motivation, you can always teach new skills.
2. Developing a Strong Employer Brand
It’s increasingly important to understand how your company is viewed by industry talent as an employer. This is your employer brand. Companies need to treat their employees well, keep employee satisfaction rates high, and work at making their company a place talent in the industry want to work.
You can use a strong employer brand to develop relationships in the community that can help you hire the best talent available. Many companies are creating partnerships with universities and colleges by offering internships and scholarships to attract young marketing talent.
3. Upskilling
When the candidate pool is not providing you with the right type of candidate, you need a backup plan. One way marketing companies are filling the tech talent gap is through upskilling. This is the process of identifying current employees and providing them with additional training and coaching to help them add new skills.
Focusing on upskilling allows marketing companies to develop new capabilities and stay up with industry trends. It can also help keep top talent in the organization longer, improve engagement and reduce employee turnover costs.
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