By Paige Allen, Toronto PR & Marketing Recruiter
Where you look for talent today can be just as important as who you are looking for. If you are looking for young, up-and-coming professionals, you need to have a presence where they hang out online. Instagram is quickly becoming a reputable alternative to LinkedIn when recruiting talent online, especially college students.
A recent report by TERMINALFOUR, a digital marketing agency, has found that Facebook is losing steam as a space to recruit talent. Instagram is picking up where Facebook is lacking – the platform is aging and younger social media users are now flocking to Instagram.
Instagram is a relatively new social media platform. It’s image-based, making it very different from traditional platforms. But many of the same rules for recruiting effectively apply:
Get more insightful information about how to use social media as part of your recruiting process. Check out these blogs by our marketing recruiters:
Tips to Create a Desirable Employer Brand Using Social Media
4 Things Candidates Must Know About Getting Recruited on Social Media
3 Preventable Social Media Mistakes Made By Job Candidates
IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Technology (IT), Accounting and Finance, Consumer Goods, eCommerce and Retail, Financial Services and Insurance, Startup, Cannabis, Big Data, B2B and Industrial, Operations and HR, Professional Services and Legal, Media, Digital and Marketing, Pharmaceutical and Life Sciences, Emerging Technology and Telecom, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.
Paige Allen is a Recruitment Consultant on the Marketing Services team, specializing in Public Relations, Marketing Communications and Pharma. Prior to joining IQ PARTNERS, Paige worked in customer service and IT Procurement, where she developed a passion for people and aptitude for research and analytics.