There is a lot written about the job hunt and social media. In most cases, it’s about how a candidate can hurt their chances of getting a call back or interview because of what is found by prospective employers on their social media profiles.
However, social media can also benefit candidates when looking to make a career move. It’s just as important for would-be candidates to understand how to use social media as an advantage so they can uncover new opportunities and increase their chances of being recruited.
Here is what you need to know:
1. The number of employers using social media for recruiting is on the rise
According to a recent study by the Society For Human Resource Management, 84% of organizations use social media for recruiting, and 9% are planning on using it in the future. If you are not on social media, you could be missing out on the opportunity to be recruited and uncover new career opportunities for yourself.
2. Companies are searching for passive candidates
Recruiting passively is the top reason for companies to use social media for recruiting. 82% of the companies that use social media for hiring use it to tap into the passive candidate market. So, even if you are not presently looking, keeping your social profiles up to date can be beneficial for your career.
3. Recruiters are looking for management level talent
Management and executive level talent are increasingly being recruited on social media. According to the study, 82% of recruiters are looking for management level candidates, and 45% are looking for executive and upper management level candidates.
4. LinkedIn is used most for recruiting
This should come as no surprise. LinkedIn is far and away the best social media site to search for jobs, but to also be recruited by companies. Having a strong LinkedIn profile, especially when you’re looking to make a career move, will increase your chances of being contacted by a recruiter or a hiring company. However, more and more recruiters are also using other sites like Facebook and Twitter to find potential candidates, as well. So, make sure all your profiles are optimized.
The way people search for jobs and the way companies recruit candidates is continuously changing, and social media continues to play a larger role in the recruitment process. So, get social and get your name out there!
Read More About Social Media’s Impact on The Job Search Process
IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Financial Services & Insurance, Marketing Communications & Media, Emerging Tech & Telecom, Consumer Goods & Retail, B2B & Industrial, Technology, Accounting & Finance, HR & Operations and Mining & Engineering. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.