The ability to retain your best employees is one of your best hiring advantages. It not only reduces the need to continuously hire people, it stops the revolving door. But it also says a lot about your company culture. Candidates take notice of organizations that have long-term employees. It elevates your employer brand, and you can use this to your advantage when recruiting new talent.
One way for organizations to help keep employees is to hire a chief cultural officer (CCO). Should you hire one? Here we provide some more information about this emerging role within organizations:
What Is a Chief Cultural Officer?
A chief cultural officer is an executive-level manager tasked with overseeing company culture. They ensure new strategies, processes, and developments are in alignment with the cultural vision for the organization. CCOs work with people across the company to improve communication, recognition, diversity, and ensure operations are in alignment with the company’s mission, vision, and values.
The overall goal is to establish a work environment and workplace flow where people understand how their role affects operations. Specific actions and how the role is designed will vary from company to company. It will be customized to meet the specific needs of the organization.
What Does a Chief Cultural Officer Do?
Chief cultural officers’ work affects the entire organization. They strive to increase collaboration among departments and people to make the culture more inclusive and cohesive. Some of the tasks CCOs engage in include:
- Reviewing company practices
- Promoting company culture and the employer brand as part of the recruiting process
- Offering support to improve employee retention
- Ensuring employees operate based on company cultural values
- Recommending strategies to improve communications, interaction, and collaboration
Why Do You Need a Chief Culture Officer?
Company culture is a vital part of your business’s success. Your people will not thrive in a poor workplace environment. A chief cultural officer can help elevate your company culture, improve it, and help make your company a destination workplace. Here are some reasons you need a CCO:
- You currently have a poor employer brand
- You need to work on your company culture – there are improvements to be made
- It is easier to retain current employees than to find a suitable replacement once you lose them
- To promote organizational culture internally and externally
Learn More About Company Culture on Our Recruitment Blog
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