Hiring is not always about finding a full-time or permanent solution for your organization, especially in fast-paced and ever-evolving industries like marketing. With technology, tactics and strategies evolving at a rapid pace, it’s important for companies to have flexibility, and this has an impact on their approach to hiring. Sometimes, it’s better to hire a consultant, contract worker, or freelancer for a marketing campaign rather than go the traditional route and hire a full-time marketer.
The following explores some of the pros and cons to both approaches to hiring a marketer:
Many companies choose to hire marketers full time because this is what they have always done. There are some advantages to hiring people full time:
Depending on the type of marketer you need to hire, you can often find a professional who can work on a part-time, freelance or contract basis. This provides your company with a number of advantages:
However, many companies are concerned that hiring a contractor or freelancer can be a risk. What if they don’t have the capabilities they say they have? Even full time marketers can fall short of your expectations. This is why you need to be thorough when hiring – be it a full-time employee or freelancer.
At the end of the day, there are advantages and disadvantages to each hiring approach. You need to assess what your company needs and which approach is the most advantageous for your organization.
To hire better, check out these recent blog posts about marketing:
IQ PARTNERS is an Executive Search & Recruitment firm with offices in Toronto and Vancouver. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Financial Services & Insurance, Marketing Communications & Media, Emerging Tech & Telecom, Consumer Goods & Retail, B2B & Industrial, Technology, Accounting & Finance, HR & Operations and Mining & Engineering. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.
Catherine Lund helps lead IQ PARTNERS as Sr. Director, Client Services and specializes in recruiting for integrated, digital, and eCommerce roles. She is an avid networker and proven business development and marketing professional who has placed mid to senior level professionals across Toronto.