Now is a vital time for your employer brand. Everything your company does, says, and how it acts during the COVID-19 pandemic will shape it for years to come.

“Nothing will shape a company’s employer brand as much as how it treats its workforce during the current health crisis. But while doing right by your employees is essential, so is letting your employees and your talent pool know about the decisions you’re making and how they will impact your workforce and the broader community,” says Jennifer Brannigan on The LinkedIn Talent Blog.

In this blog, our Toronto recruiters highlight three things you can do to strengthen your employer brand right now:

1. Show How You Are Supporting Your Employees

Supporting your employees is paramount during these uncertain times. How you treat your people at the best of times, and more importantly, at the worst of times, says a lot about your culture. Now is the time to put your great employer brand on full display. Use this time to talk about how you are supporting your employees, the changes you are making within your organization, and what you are learning about your team. Thank them for their resilience, and make it known how grateful you are for your people and the work they are doing in these unprecedented times.

Toronto recruiters explain how to strengthen your employer brand

2. Communicate How You Are Supporting Your Community

Supporting your local community and their effort to combat the coronavirus is a focal point for many companies. Communicate what you are doing to pitch in. Share your story with your audience and community. Top talent want to work for companies that serve a purpose. This is the perfect opportunity for you to show how your organization supports the community.

3. Communicate With Candidates About Changes to Your Hiring Process

COVID-19 has caused a lot of things to change rapidly, including your recruiting efforts. Many companies were in the process of hiring and were in communication with many candidates. Now is not the time to cut off communications. It’s time to communicate even more. Be transparent with your intentions. Is hiring on hold? When do you plan to resume? Do you plan to hire now? Be open and honest with candidates. They’ll appreciate the candor and it will show others that you care about your candidates.

Get More Employer Brand Insights From Toronto Recruiters

4 Ways to Generate Positive Employer Brand Reviews Online

3 Ways to Create a Better Employer Brand by Improving Your Candidate Experience

Tips to Create a Desirable Employer Brand Using Social Media

What’s Your Brand? How It Impacts Your Recruiting Efforts


IQ PARTNERS  is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Mark Rouse Marketing Recruiter

Mark Rouse

Mark leads Canada’s largest Marketing Communications & Media recruitment practice. Leveraging close to two decades of industry experience in the Marketing Services and Agency businesses, he has been responsible for hiring, developing, and retaining top talent as Vice-President with companies such as Young & Rubicam, Wunderman, and J. Walter Thompson.

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