Social media is changing. It continues to evolve. So do the types of roles and the skill requirements for social media professionals. As the marketing industry continues to grow, social media practitioners need to be well-rounded.

If you are planning to hire for social media roles in 2020, use these tips from Toronto marketing headhunters to assess candidates:

1. Check Out Their LinkedIn Profile and Social Profiles

This is an obvious one. It’s commonplace today to review all candidates’ social media presence, especially LinkedIn. In addition to reviewing their qualifications, take particular note of how they present and market themselves on social media. You could get some insight into their level of creativity, how they approach social media from a strategic perspective, and if they are up to date with the latest trends.

2. Look for Candidates with Strong Copywriting Skills

Social media, communication and copywriting are all key components of a top candidate. Copywriting, in particular, has become a very important skill for all types of digital marketing campaigns. Look for candidates who have strong AND diverse writing skills. Social campaigns can require many different types of copywriting – posts, blogs, profile copy, ad copy and more.

3. Look at the Metrics

A great looking portfolio is important, but has the candidate been creating content and campaigns that are successful from a metrics perspective? When requesting work samples, make sure to take a look at engagement, impressions, and conversions. Look for a candidate who has the ability to create and expand upon existing campaigns.

Toronto marketing headhunters give advice on hiring social media roles

4. Business and Marketing Acumen

Social media doesn’t exist in a vacuum. It’s very valuable to have social media professionals who understand how their work affects the rest of the business. Social media is about much more than creating content – it’s about engaging customers, supporting sales and marketing, offering customer service, and helping your business better serve your customer base.

More About Social Media and Marketing Recruiting From Toronto Marketing Recruiters

Get more great tips for using social media as part of your recruiting strategy. Check out these blogs from our Toronto marketing headhunters:

5 Ways Social Media Can Help You Recruit Talent

4 Social Media Recruiting Mistakes to Avoid

Tips to Create a Desirable Employer Brand Using Social Media


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Steven Petroff Legal Recruiter

Steven Petroff

As a member of both our Accounting and Legal practices, Steven specializes in the recruitment of lawyers, law clerks, accountants, and investment advisors across a number of industries. Steven supports a large network of candidates as a LinkedIn Profile Expert and Career Coach.

Hire Better,
Hire Smarter
73.3% of our clients are repeat customers. They trust us to help them hire better.
Hire Better
The Smarter Way to Find Your Next Job
Because smart people make great companies.
Get Hired