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6 In Demand Marketing Skills ALL Modern Marketers Must Have

May 22nd, 2018

By Sarah Brekelmans, Toronto PR & Marketing Recruiter

The marketing industry continues to change and evolve at breakneck speed. New technologies, apps, and ways of reaching your core customers and audience continue to change. This also changes the makeup and required skills to be a successful marketer.

Having traditional marketing skills and experience is only a baseline for what hiring companies are looking for in marketing candidates. Top candidates today have their finger on the pulse of the industry and continuously add new skills and knowledge as the marketing industry changes.

Here are some of the top in demand marketing skills organizations are seeking:

Digital content strategy
Marketing skills

Consumers have high expectations of companies. They not only expect high quality products and services, they also demand high quality and engaging content. Marketers need to have the ability to develop creative and long term content strategies to keep customers coming back.

Search engine optimization

SEO continues to change and evolve just as much as marketing. Understanding how to effectively optimize a website and create content that will provide maximum visibility in search rankings is a key factor for marketing campaigns. Marketing and SEO are intertwined, and you need to consider optimization when creating digital marketing content.

Web development

Coding is no longer just for web developers. Having some basic knowledge of coding and HTML allows marketers to not only have a better understanding of web design and SEO, it allows them to have a more hands-on approach.

Customer experience

 customer experience

People expect memorable experiences with brands. Whether you visit a company via their website or in store, customers have certain expectations. Marketers need to know how to use marketing to create these experiences to support marketing campaigns and increase brand loyalty, sales, and repeat business.

Competitive research

Competitive research is a key part of any successful marketing campaign. You need to stay on top of what your competition is doing on and offline and how you can do it better, more efficiently, or differently.

Project management

With so many moving parts to any digital marketing strategy, candidates need to have strong organizational skills, including the ability to manage all aspects of marketing projects.

More Marketing Career Advice

Planning a career in marketing? Looking to take the next step? Check out these marketing career tips and advice:

How to Successfully Transition from Marketing Employee to Manager

How to Become a Better Marketing Job Candidate in 2018

4 Things That Could Be Holding You Back in Your Marketing Career


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Technology (IT), Accounting and Finance, Consumer Goods, eCommerce and Retail, Financial Services and Insurance, Startup, B2B and Industrial, Operations and HR, Professional Services and Legal, Media, Digital and Marketing, Pharmaceutical and Life Sciences, Emerging Technology and Telecom, and  Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Sarah Brekelmans

As a VP, Client Services, Sarah leads IQ PARTNERS’ Startup and Scaleup Recruitment Practice and is a member of the Marketing Recruitment team. Sarah specializes in working with high growth tech companies on roles across the entire product lifecycle, from demand generation and growth marketing to product management and UX design.

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