What do you want to be when you grow up? It’s an innocent question that has changed drastically over the years. Many of the jobs that are sought by young professionals didn’t even exist when boomers or Gen X were leading the workforce. 

Interests, required skills, job titles, company structures, and how we work has evolved over the years. So has the types of jobs people desire. Below, our Toronto recruiters outline some of the most popular and in-demand jobs by generation, according to Glassdoor research:

Toronto recruiters share the highest rated jobs by generation


Generation Z

Business, IT, social media, and digital marketing are some of the most popular roles among the Gen Z cohort. Here are some of the job titles people in this generation rank highly:

  • Corporate recruiter
  • Social media manager/specialist
  • Digital marketing manager/ specialist
  • IT specialist
  • Product manager


Millennials were the first generation to go full time into the digital revolution. Here are some of the top jobs for this age group:

  • SEO analyst
  • Realtor
  • Leadership – Executive Director/COO/President
  • Corporate or technical recruiter
  • Engineer

Generation X

Generation X was driven by moving up the corporate ladder and taking on executive level positions. Popular roles include:

  • CEO/COO/President
  • Corporate recruiter
  • Realtor
  • HR specialist
  • Strategic and customer success manager


People in the boomer generation were interested in what we could call more traditional roles today. Some of the most popular include:

  • CEO/COO/President
  • Insurance professional
  • Attorney
  • HR or marketing manager
  • Realtor

As you can see, there will always be people who strive to work in leadership roles. Business, law, and engineering roles will always be near the top of the list, but how they work in practice will change over time as society and technology evolve. Not surprisingly, we’ve seen a rise in roles that involve technology. One position that has remained popular among people in all generations is recruiting. 


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IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across Canada and internationally. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Startup, Data Science, Consumer, eCommerce & Retail, HR, Manufacturing, Supply Chain & Engineering, Construction & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, and Sales. Click here to view current job openings and to register with us.

Bruce Powell Executive Search

Bruce Powell

Bruce co-founded IQ PARTNERS in 2001 and currently operates as Managing Partner. His personal background includes hands-on management experience in sales, marketing and marketing services. He has built management teams for a wide variety of marketing, communications, media and technology companies. He has also participated in several M&A transactions for service-based companies and is frequently called upon as a resource in the planning and negotiation of such deals.

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