hiring best practices

Hiring a marketing professional doesn’t mean that you have found the right person to fill the void in your organization. Onboarding will tell you whether or not you have hired the right marketing candidate.

The absolute number one attraction and motivator of excellence is defining a clear and articulated purpose. The most talented people in the marketplace want to work with companies (and other people) who desire and are moving toward doing big things

You have a limited amount of time to learn as much as possible about a potential candidate – you don’t want to waste time asking questions that are not going to help you find the right candidate.