Finding the best employees possible is the goal for all companies when hiring. All companies face hiring challenges. Small businesses in particular face a number of unique challenges when recruiting new employees.
Independent owners and lesser-known companies can’t afford to make a hiring mistake. They have fewer employees and the performance of each worker has a direct impact on business success. Hiring the wrong person can be deleterious to morale, brand reputation, and the bottom line.
Here are some of the most common hiring challenges small businesses face:
Poor brand recognition/exposure
Small businesses are often built around word of mouth communication and local support. In other words, most people have no idea the business exists unless they live in the area or someone told them about it.
This can make it difficult to recruit new talent. Many candidates question the validity of a business if they are not familiar with the name. This can cause online job ads to go unanswered and make it difficult to find candidates to interview.
Lack of a clear recruiting process
Most small business owners write job ads and do the recruiting themselves. They don’t follow a formal recruiting process. It may also be the case that different people do the hiring based on the job. Therefore, the criteria used to hire employees is not always consistent. Nor is the interview process, questions asked, and how candidates are chosen.
With small business owners and employees often wearing many hats, the recruiting process also tends to get rushed, increasing the chances of things being overlooked and poor decisions being made.
Poor onboarding and training
Many new employees in small businesses are thrown into the thick of things from day one. Workers are forced to learn on the job, and many small businesses lack the time, resources, and training material to provide a proper onboarding and training program.
Meeting salary expectations
Perhaps the biggest challenge small businesses face when recruiting is meeting salary expectations. Many candidates expect the same pay as they would receive in a larger company. Small businesses often find ideal candidates only to lose out to a company that can afford to pay a higher salary.
While these challenges exist, many small businesses have been able to overcome them by working with a recruiter. Recruiters can help you streamline your hiring process, find the best candidates, and hire the best talent.
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