4 Effective Ways to Recruit Finance Talent Using Facebook

By Danielle Bosley, Toronto Financial Recruiter

There have never been more ways to find talent. This is good news because top quality talent has never been more difficult to recruit. Where your finance company looks for job candidates can have a significant impact on your ability to hire and recruit the best people available.

Social media has become a prime area to connect with candidates. While most immediately gravitate to LinkedIn, Facebook has made significant strides in making Facebook job search and recruiter friendly.

As we have written about in Is Facebook the Next Big Platform for Recruiting? and A New Way to Find Jobs: Using Jobs on Facebook, the social media platform can no longer be ignored as part of your recruiting efforts.

Tips to Recruit Finance Talent Using Facebook

If you want to get the most out of your Facebook recruiting efforts, try these tips to get the most eyes on your job ads:

• Use video to engage candidates: Video is one of the most engaging ways to capture the attention of potential candidates. Don’t just post a traditional ad; show them what it would be like to work for your finance company. Give them a taste of company culture, share success stories, have employees talk about the benefits of working for the organization.
• Use paid ads: Using paid Facebook ads to promote your job ads is a must. It will help you effectively target the type of candidates you are looking for and it will help you get the most exposure for your ad.
• Get your team involved: Asking people to share your job ad is important. We’re not just talking about candidates themselves. Get your company involved. Ask senior leaders, recruiters, and employees to share the job ad on their profiles. The more people share the ad, the more exposure it will receive on Facebook.
• Create a Facebook event: Facebook events are a handy tool to gain more exposure when you are hiring. This is particularly important if you plan to hold a job fair or hiring event. Spread the word, get people to confirm attendance and encourage others to share the event.

More Finance and Accounting Industry Recruiting Advice

Looking to find the best finance and accounting talent? Check out these insightful blog posts from our expert finance recruiters:

The Impact of Fintech on the Finance Industry

Finance and Accounting Industry Employment Trends to Watch

The Biggest Concern in the Finance and Banking Industry – Talent!

IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Technology (IT), Accounting and Finance, Consumer Goods, eCommerce and Retail, Financial Services and Insurance, Startup, B2B and Industrial, Operations and HR, Professional Services and Legal, Media, Digital and Marketing, Pharmaceutical and Life Sciences, Emerging Technology and Telecom, and  Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.