The marketplace for top-quality candidates is tight today. There are slim pickings. Companies need to recruit and get candidates interested in a position early on in the hiring process.
A candidate’s journey through the hiring process has become just as important as the customer journey through the sales process. You need to find a way to engage them and keep them engaged or they will look at other options.
If a candidate is not fully engaged before the interview, you could lose them, they could ghost you, or they may not take the job as seriously. Toronto recruiters recommend these four effective ways to engage candidates before the job interview:
1. Market Your Company Culture
People want to work for great organizations. They want to understand what your company culture is about, they want to get a good sense of what it will be like to work for you, and they want to understand your employer brand. Make this information clear and readily available through your website and on your social media accounts.
2. Communicate Well
This should go without saying, but maintain a strong line of communication with the candidate. Once you find a potentially good fit, speak with them regularly. Don’t allow too much time to go by or they may not be there when you are ready to book an interview.
3. Have the Salary Conversation
All candidates want to know the salary range for the job. Even if they are not in it for the money, the money still matters. Have the salary conversation early on in the recruiting process to make sure you are in the same ballpark. If there is too much of a disparity, you may be too far apart to make it work.
4. Make Your Hiring Process About the Candidate
All candidates want a good recruiting experience. So, give it to them. Design your recruiting process to be effective, easy to follow, and personalized. Make it engaging. Don’t make candidates wait to hear back from you. Don’t make them feel like a number. Use technology to make communication and recruiting more convenient.
If you make your hiring process about the candidate, they will be more engaged and have a stronger interest once the interview process begins.
More Tips From Toronto Recruiters to Engage Top Talent
Engagement matters. Here are some additional blogs from Toronto headhunters, filled with tips to keep employees and job candidates engaged:
IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.