The marketplace for top-quality candidates is tight today. There are slim pickings. Companies need to recruit and get candidates interested in a position early on in the hiring process.

A candidate’s journey through the hiring process has become just as important as the customer journey through the sales process. You need to find a way to engage them and keep them engaged or they will look at other options.

If a candidate is not fully engaged before the interview, you could lose them, they could ghost you, or they may not take the job as seriously. Toronto recruiters recommend these four effective ways to engage candidates before the job interview:

1. Market Your Company Culture

People want to work for great organizations. They want to understand what your company culture is about, they want to get a good sense of what it will be like to work for you, and they want to understand your employer brand. Make this information clear and readily available through your website and on your social media accounts.

2. Communicate Well

This should go without saying, but maintain a strong line of communication with the candidate. Once you find a potentially good fit, speak with them regularly. Don’t allow too much time to go by or they may not be there when you are ready to book an interview.

Toronto recruiters recommend communicating well with candidates before the interview

3. Have the Salary Conversation

All candidates want to know the salary range for the job. Even if they are not in it for the money, the money still matters. Have the salary conversation early on in the recruiting process to make sure you are in the same ballpark. If there is too much of a disparity, you may be too far apart to make it work.

4. Make Your Hiring Process About the Candidate

All candidates want a good recruiting experience. So, give it to them. Design your recruiting process to be effective, easy to follow, and personalized. Make it engaging. Don’t make candidates wait to hear back from you. Don’t make them feel like a number. Use technology to make communication and recruiting more convenient.

If you make your hiring process about the candidate, they will be more engaged and have a stronger interest once the interview process begins.

More Tips From Toronto Recruiters to Engage Top Talent

Engagement matters. Here are some additional blogs from Toronto headhunters, filled with tips to keep employees and job candidates engaged:

3 Ways to Keep Employees Engaged After Downsizing

5 Employee Engagement Trends That Could Hurt Your Company

Key Factors in Attracting Top Talent – It’s Not All About Money


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Bruce Powell Executive Search

Bruce Powell

Bruce co-founded IQ PARTNERS in 2001 and currently operates as Managing Partner. His personal background includes hands-on management experience in sales, marketing and marketing services. He has built management teams for a wide variety of marketing, communications, media and technology companies. He has also participated in several M&A transactions for service-based companies and is frequently called upon as a resource in the planning and negotiation of such deals.

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