Looking for a job in sales? Are you working on your resume? The words you choose to include in your resume can impact how sales recruiters perceive you as a candidate. We all want to sound professional and experienced, but sometimes this causes us to use cliché words and phrases that add little value to your resume. Some of these buzzwords have little meaning and can actually muddy what you are trying to communicate. It’s more important to use concrete language that is easy to understand.

Sales Recruiters share buzzwords to remove from your resume

All sales recruiters agree, there are certain buzzwords and terms they could do without seeing on resumes. Here are some of the buzzwords you can ditch permanently from your sales resume:



Yes, it’s important to have a passion for sales, but it’s more important to show it. How? Use stats to show how your passion is reflected in your performance. For example, “I exceeded sales quota by __% for the past __ quarters.” This information is much more valuable to employers when reading your resume.


Being innovative or creative is something that sales companies look for, but this term is grossly overused on resumes. Rather than simply stating that you are innovative, provide examples of things you have done. Use words such as “designed,” “developed,” and “created” to speak about the things you have done for previous employers.

Strong Communicator

Communication skills continue to be a highly sought-after skill, especially in sales. Rather than listing this skill, show it. Show how you are a great written communicator in your resume and cover letter. Speak about how you communicate. For example, you can discuss how you listen to your customers and the various ways you communicate to build relationships and achieve sales objectives.

Results Driven

Rather than say this, let the numbers do the talking. Provide analytics, stats, and data to show how you are results driven. The numbers will do a much better job at telling the story.


Anyone can say they are a leader, but it’s your actions that will dictate your effectiveness. Explain how you took the lead in situations. Talk about the steps you are taking to develop your leadership skills. Outline how previous employers provided you with additional responsibilities.

The words you use matter. Avoid using the same phrases you commonly see on other resumes. Find a different way to say things. This will help your resume stand out from the pack.

Read More about Sales Recruiting and Careers

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IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Executive Search / Board & C-Suite, Technology, Media, Digital & Marketing, Accounting & Finance, Financial Services & Insurance, Cannabis, Startup, Data Science, Consumer, eCommerce & Retail, Operations & HR, Manufacturing, Supply Chain & Engineering, Legal & Professional Services, Pharmaceutical & Life Sciences, Non-Profit & Sustainability, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Rhys Metler Sales Recruiter

Rhys Metler

Rhys is a VP, Client Services of IQ PARTNERS‘ Sales practice and leads the SalesForce Search recruitment team. He specializes in prospecting new business relationships, client retention and renewals, and building top performing Sales teams in even the most challenging environments.

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