Coronavirus Update:

Although COVID-19 has changed the way we operate internally, we continue to deliver best-in-class recruitment services.
Find out how we are supporting both clients and candidates at this time.

How Marketers Can Protect Their Personal Brand During Career Changes

November 18th, 2016

Sarah Brekelmans Toronto Marketing Recruiter
By Sarah Brekelmans, Toronto PR & Marketing Recruiter

Career changes are common for marketing professionals. It’s not uncommon to jump around a bit, especially when you are new and working your way up the industry. However, each career move you make will have an impact on your personal brand and how you are perceived by potential employers.

Personal branding is particularly important for marketing professionals. A strong personal brand can open a lot of doors and help you land on your feet quickly when making career changes. Conversely, a weak personal brand could hinder your ability to get interviews and take a step up in your career.

Ways Marketers Can Build Strong Personal Brands

Personal Branding

It’s extremely important that you take steps to protect your personal brand. Here are a number of important tips to ensure you put forward a strong personal brand:

Always be adding new skills: Whether you are in a new job, have been in the same position for years, or are even between jobs, it’s important to always be adding new skills to strengthen your personal brand. The more you have to offer, the better.

Stay engaged in the marketing industry: It can be easy to get tunnel vision when working in the same position for a while. You have deadlines to meet and projects to complete. You also can’t be short-sighted and overlook the importance of staying actively engaged in the marketing community. Keep up with what is happening on social media, get involved in the conversations that are happening online, stay up to date with new developments, and stay in contact with other professionals.

Give your 2 cents: Establishing yourself as an expert or thought leader allows you to not only get your voice out there but also expand awareness for your personal brand. Blogging, podcasting, and contributing to industry publications are great ways to build your brand over time.

Maintain focus at all times: Remember, everything you do, say, and every career decision you make will have an impact on your personal brand. Be conscious of this at all times, and keep your focus on your short and long-term career goals.

Marketing Career Advice

how to effectively change careers

Learn more about how to position yourself as a strong candidate and build a strong brand by reading these insightful articles from our marketing recruiters:

What’s Your Personal Brand?

3 Things That Will Grind Your Marketing Career to a Halt

How to Market Yourself as a Top Marketing Candidate

3 Marketing Career Tips from a Headhunter


IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Financial Services & Insurance, Marketing Communications & Media, Emerging Tech & Telecom, Consumer Goods & Retail, B2B & Industrial, Technology, Accounting & Finance, HR & Operations and Mining & Engineering. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.

Sarah Brekelmans

As a VP, Client Services, Sarah leads IQ PARTNERS’ Startup and Scaleup Recruitment Practice and is a member of the Marketing Recruitment team. Sarah specializes in working with high growth tech companies on roles across the entire product lifecycle, from demand generation and growth marketing to product management and UX design.

Hire Better,
Hire Smarter
73.3% of our clients are repeat customers. They trust us to help them hire better.
The Smarter Way to Find Your Next Job
Because smart people make great companies.