Career changes are common for marketing professionals. It’s not uncommon to jump around a bit, especially when you are new and working your way up the industry. However, each career move you make will have an impact on your personal brand and how you are perceived by potential employers.
Personal branding is particularly important for marketing professionals. A strong personal brand can open a lot of doors and help you land on your feet quickly when making career changes. Conversely, a weak personal brand could hinder your ability to get interviews and take a step up in your career.
Ways Marketers Can Build Strong Personal Brands
It’s extremely important that you take steps to protect your personal brand. Here are a number of important tips to ensure you put forward a strong personal brand:
Always be adding new skills: Whether you are in a new job, have been in the same position for years, or are even between jobs, it’s important to always be adding new skills to strengthen your personal brand. The more you have to offer, the better.
Stay engaged in the marketing industry: It can be easy to get tunnel vision when working in the same position for a while. You have deadlines to meet and projects to complete. You also can’t be short-sighted and overlook the importance of staying actively engaged in the marketing community. Keep up with what is happening on social media, get involved in the conversations that are happening online, stay up to date with new developments, and stay in contact with other professionals.
Give your 2 cents: Establishing yourself as an expert or thought leader allows you to not only get your voice out there but also expand awareness for your personal brand. Blogging, podcasting, and contributing to industry publications are great ways to build your brand over time.
Maintain focus at all times: Remember, everything you do, say, and every career decision you make will have an impact on your personal brand. Be conscious of this at all times, and keep your focus on your short and long-term career goals.
Marketing Career Advice
Learn more about how to position yourself as a strong candidate and build a strong brand by reading these insightful articles from our marketing recruiters:
3 Things That Will Grind Your Marketing Career to a Halt
How to Market Yourself as a Top Marketing Candidate
3 Marketing Career Tips from a Headhunter
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