Mentors play a key role in career development. One of the top career tips you’ll receive is about the value of having a mentor. Mentors are an invaluable resource that can help marketing professionals learn, grow, and advance their careers. It isn’t easy to find, or to be a mentor. But it is very rewarding for both sides.
Liz Alton, on skyword.com, explains the difficulty with mentorship in the marketing industry today:
“The practice of mentorship is a tough subject for many managers and employees. Today’s career paths are rarely linear, especially in marketing. Workloads are heavy, leaving little time for managers to develop their staff. People often change jobs frequently, and it can be challenging to build relationships where others are excited to invest in your career. Yet every employee is looking for a mentor—or should be—and every manager likes to envision himself guiding employees toward their next opportunity.”
As a marketing manager or senior marketing professional, you may have been asked to become a mentor or take someone under your wing to help them with their career development. Even if you haven’t been formally asked, you still hold influence and have the experience and knowledge to help others. Here are some key tips on how to be a great mentor.
IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Technology (IT), Accounting and Finance, Consumer Goods, eCommerce and Retail, Financial Services and Insurance, Startup, Cannabis, Big Data, B2B and Industrial, Operations and HR, Professional Services and Legal, Media, Digital and Marketing, Pharmaceutical and Life Sciences, Emerging Technology and Telecom, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.
Mark leads Canada’s largest Marketing Communications & Media recruitment practice. Leveraging close to two decades of industry experience in the Marketing Services and Agency businesses, he has been responsible for hiring, developing, and retaining top talent as Vice-President with companies such as Young & Rubicam, Wunderman, and J. Walter Thompson.