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The idea of working for an up-and-coming company with a cool brand has been appealing to young professionals in marketing and other industries in recent years. You want to catch on with the next rising start-up. However, the issue with this is not all start-ups take off. Getting a job at the next Apple or Facebook before they hit it big is the exception to the rule, not the norm.
The appeal of working for that young, innovative, and cool start-up marketing company seems to be less and less important to new marketing professionals.
A recent study by the Chartered Institute of Marketing (CIM) suggests young professionals are more interested in working for organizations that offer job security than working for the next up-and-comer.
The CIM study found that young marketing professionals want to work for these organizations:
Close to two-thirds (64%) want to work for large and well established firms.
Sarah Vizard from Marketing Week summarizes the desire for young professionals to work for successful companies over innovative start-ups:
“60% say it is very or extremely important to work in a business that is successful, compared to 35% who say it is important to work in a business that is at the ‘cutting edge’ of its industry and 28% who want to work for a prestigious brand.”
Marketing companies and departments need to understand that many of these new marketing professionals grew up during the economic downturn and value job stability over other job perks. Adjust your recruiting process to make job security and stability a central focus.
Even if you are a smaller firm or start-up, make sure you communicate the strength and stability of your company. This is what many young marketing professionals are looking for.
Read more about marketing career challenges and trends by checking out these insightful blog posts by our marketing recruiters:
IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Technology (IT), Accounting and Finance, Consumer Goods, eCommerce and Retail, Financial Services and Insurance, Startup, Cannabis, Big Data, B2B and Industrial, Operations and HR, Professional Services and Legal, Media, Digital and Marketing, Pharmaceutical and Life Sciences, Emerging Technology and Telecom, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.
Sarah is a Director, Client Services specialized in sourcing for roles across the marketing landscape, including digital design, digital marketing, public relations, and digital/social media. Her extensive industry experience, both in her beginnings as a PR and corporate communications professional and after finding her niche in recruiting, have made her one of Toronto’s go-to recruiters for all things marketing.