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We all want to find that unicorn candidate when hiring, but it’s tough. Unicorn candidates don’t come along very often, and when they do, you’ll have stiff competition.
Unicorn candidates go beyond years of experience or where they went to school. They are difference makers. They understand current marketing trends, know where the market is going, are creative and have a track record of creating successful marketing campaigns.
If you want to catch one, you need to always be on the lookout. You never know when one could become available. To do this, you need to understand common traits of a top marketing candidate.
To get a leg up on competing organizations, it’s important for you to know what you are looking for. Unicorn marketing candidates have a number of traits that make them a top candidate – and someone you want to invest in.
If you identify a candidate with these traits, it’s important for you to act fast. Get them in for an interview quickly, make sure they are the real deal, and if they appear to be, make them an offer they can’t refuse. It’s not every day a top talent comes along, and hiring them can make the difference to your organization.
IQ PARTNERS is an Executive Search & Recruitment firm supporting clients across the country. We help companies hire better, hire less & retain more. We have specialist teams of recruiters in Technology (IT), Accounting and Finance, Consumer Goods, eCommerce and Retail, Financial Services and Insurance, Startup, B2B and Industrial, Operations and HR, Professional Services and Legal, Media, Digital and Marketing, Pharmaceutical and Life Sciences, Emerging Technology and Telecom, and Sales. IQ PARTNERS has its head office in Toronto and operates internationally via Aravati Global Search Network. Click here to view current job openings and to register with us.
Catherine Lund helps lead IQ PARTNERS as Sr. Director, Client Services and specializes in recruiting for integrated, digital, and eCommerce roles. She is an avid networker and proven business development and marketing professional who has placed mid to senior level professionals across Toronto.