By Adrian Robinson, Toronto Marketing Recruiter Owning a business and being self-employed is difficult. For those of you who have ventured out and become an independent marketing consultant, you know how challenging it can be….
Having strong personal and professional relationships can significantly help you transform your career, continuously take the next step, and help you find work when things don’t go your way.
No matter where you work or how far you are on the corporate ladder, there will be times where you are frustrated with your job. You may feel like you are no longer challenged, you have no room for growth, or you may be frustrated with coworkers or colleagues.
Marketing is different from other industries. Compared to others, it is still relatively new, and it continues to change and evolve at breakneck speed. New jobs and job classifications are being created all the time. Just think of some of the common marketing positions and career paths that were not even on the radar only a few short years ago – social media managers, app developers, content marketers, mobile marketers, and more.
Marketing is not just marketing anymore. It has evolved to be so much more than communications, print ads and the marketing mix. In fact, it’s become far more technical and IT focused, making it vital for marketers to also have strong IT skills and abilities.
Whether you have just finished school and are entering the job market, are a seasoned marketing professional, or are even a marketing executive, a marketing job does not always mean a full-time position anymore.
Understanding what is currently happening in your industry plays a big role in your ability to market yourself properly and to have a deeper understanding of the type of opportunities available to you at the present time.
Great marketing is vital in 2017. With people savvy to standard or traditional marketing tactics, companies need an effective, reliable and innovative marketing team to make an impact. This starts with attracting top marketing talent to your organization.