All employees want to work for the best companies, and all companies want to be regarded as a top company to work for.
Whether you are going to college and trying to determine your major, are just starting your career, looking to take the next step in your career, or it’s time for a career change, this list will provide you with a broad view of the best jobs available in Canada today and for the next few years.
Kevin Walker, Director of Employee Insights at Indeed.com shared a great example of just that. He explains, “A company was advertising a position using the title ‘Marketing Coordinator 3’”, a vague title that could really mean anything. “By changing the title to ‘Marketing Event Coordinator’, the number of candidates that looked at the full job posting increased 300% for the organic listing, and 1000% on the sponsored listing”, said Walker.
There’s a story about Pablo Picasso that speaks well to the enormous time investment that recruiters make (to know the candidate market, to really understand the industry we serve) well in advance of actually being engaged in a search. It goes; a woman sees Pablo Picasso sitting on a park bench, idly sketching. She approaches and asks for sketch. He says yes, does it and as he hands it to her says “that will be $5000.” The woman is outraged and says “that only took you 15 minutes!” to which Picasso replies, “No Madam, that took me 40 years.”
“So you’ve found the perfect candidate. You offer them the job and they accept! Everything is going swimmingly, recruiter life is good. But then in a couple of days…maybe a week or two, you get a phone call or email from that perfect candidate saying that they’ve decided to stay with their current company because they’ve been given an offer that they can’t refuse.”
While most of the attention in the recruiting industry is focused on finding and hiring top candidates, this is just one part of the equation. Many companies relax once they make a big acquisition – something that could be a big mistake.
With candidates more willing to make career changes and with so much change in the marketing industry, your organization needs to have a constant flow of talent to maintain flexibility, fill talent shortages, and achieve your performance targets consistently.
Hiring the wrong person for the job can have a big impact on your company. Whether they lack the necessary skills or are a poor culture fit for your company, a bad hire can cost your company in many ways
The need to better understand and attract millennials is only going to become more important to your company’s success as more and more baby boomers retire in the next decade.
